Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Tip of the Week

Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/

Mike’s Links

• SERP Alert - Profile on click of Pack on Twitter
  https://twitter.com/serpalerts/status/1661545627707408384?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Stefan Somborac on Twitter
  https://twitter.com/stefansomborac/status/1660787775644336130?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Guidelines for your business showcase video - Google Business Profile Help
  https://support.google.com/business/answer/13568959
• Google Rich Results Test Tool Gains Brings Back Code Button
  https://www.seroundtable.com/google-rich-results-test-tool-adds-edit-code-button-35428.html
• 3 new ways generative AI can help you search
  https://blog.google/products/search/search-generative-ai-tips/
• First look at Google Search Generative Experience, SGE
  https://youtu.be/ZxJFJay9uN0
• How Google's New AI Impacts Local Search - Local University
  https://localu.org/how-googles-new-ai-impacts-local-search/
• Local Landing Pages: A Strategy For Ranking Local Search Terms
  https://www.searchenginejournal.com/local-landing-pages/485948/

Carrie’s Links

• Google SGE: How Google's New AI Impacts Local Search - Joy Hawkins
  https://localu.org/how-googles-new-ai-impacts-local-search/
• Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients - Phil Rozek
  https://www.localvisibilitysystem.com/2023/05/30/culling-tools-other-expenses-an-easy-solid-that-seos-should-do-for-their-clients/
• https://www.seroundtable.com/google-search-console-performance-report-delayed-over-60-hours-35467.html - Barry Schwartz - RustyBrick
• Local SEO Statistics and Trends: a 2022 Report by ReviewTrackers - Shared by Darren Shaw on Twitter
  https://www.reviewtrackers.com/reports/local-search/
• Farewell to Last Week in Local - we hope to see you again, sometime in the future. In the mean time be sure to check out local seo news at the Near Memo Podcast
  https://www.nearmedia.co/memo/

Support the show

Tip of the Week

Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/

Mike’s Links

• SERP Alert - Profile on click of Pack on Twitter
  https://twitter.com/serpalerts/status/1661545627707408384?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Stefan Somborac on Twitter
  https://twitter.com/stefansomborac/status/1660787775644336130?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Guidelines for your business showcase video - Google Business Profile Help
  https://support.google.com/business/answer/13568959
• Google Rich Results Test Tool Gains Brings Back Code Button
  https://www.seroundtable.com/google-rich-results-test-tool-adds-edit-code-button-35428.html
• 3 new ways generative AI can help you search
  https://blog.google/products/search/search-generative-ai-tips/
• First look at Google Search Generative Experience, SGE
  https://youtu.be/ZxJFJay9uN0
• How Google's New AI Impacts Local Search - Local University
  https://localu.org/how-googles-new-ai-impacts-local-search/
• Local Landing Pages: A Strategy For Ranking Local Search Terms
  https://www.searchenginejournal.com/local-landing-pages/485948/

Carrie’s Links

• Google SGE: How Google's New AI Impacts Local Search - Joy Hawkins
  https://localu.org/how-googles-new-ai-impacts-local-search/
• Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients - Phil Rozek
  https://www.localvisibilitysystem.com/2023/05/30/culling-tools-other-expenses-an-easy-solid-that-seos-should-do-for-their-clients/
• https://www.seroundtable.com/google-search-console-performance-report-delayed-over-60-hours-35467.html - Barry Schwartz - RustyBrick
• Local SEO Statistics and Trends: a 2022 Report by ReviewTrackers - Shared by Darren Shaw on Twitter
  https://www.reviewtrackers.com/reports/local-search/
• Farewell to Last Week in Local - we hope to see you again, sometime in the future. In the mean time be sure to check out local seo news at the

Brand Shorthand
Marketing, advertising, sales, and public relations - all through the lens of positioning.

Listen on: Apple Podcasts Spotify

Support the show

Tip of the Week

• Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/

Mike’s Links

• FTC Announces Refund Claims Process for Fashion Nova Customers Affected by Deceptive Review Practices - https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-announces-refund-claims-process-fashion-nova-customers-affected-deceptive-review-practices
• Outbound links - Yoast SEO Features • Yoast - https://yoast.com/features/outbound-links/
• Rand Fishkin - Is growth of Bing search leading to more zero click searches? on Twitter https://twitter.com/randfish/status/1659467780993740800?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• GA4 transition Playbook | Analytics, SEO & Marketing Training - Dana DiTomaso on Twitter - https://twitter.com/kp_playbook/status/1658578151847477248?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Allie Margeson GBP Service get higher visibility on Twitter - https://twitter.com/seoallie/status/1658956784650919937?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Allie Margeson Using ChatGPT to generate service relevant emoji on Twitter - https://twitter.com/seoallie/status/1658958972961931264?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Bug or Feature: Google Business Profile 'Image Not Approved' - https://www.nearmedia.co/google-business-profile-solving-images-not-approved-problem/
• Google Business Profiles Expanding Language Assistance Selection - https://www.seroundtable.com/google-business-profiles-expanding-language-assistance-options-35399.html
• Garrett Kite NMX Location Finder from Google on Twitter - https://twitter.com/garrettkite/status/1660039176446951425?s=12&t=o-uoEcZmsD3rULHUqaXUFA

Elizabeth’s Links

• Neeva Search Engine Shutting Down - Search Engine Land - https://searchengineland.com/neeva-shutting-down-427384
• Mobile First Indexing Rollout Complete After 6 Years - SERoundtable - https://www.seroundtable.com/google-mobile-first-indexing-batch-35425.html
• Google Announces Aerial View API - InfoQ- https://www.infoq.com/news/2023/05/google-maps-aerial-view-api/
• Google Will Delete Accounts Inactive For More Than 2 Years- https:/

Support the show

Tip of the Week

• Why You Need A Text Button On Your Website - https://www.sterlingsky.ca/why-you-need-a-text-button-on-your-website/

Mike’s Links

• FTC Announces Refund Claims Process for Fashion Nova Customers Affected by Deceptive Review Practices - https://www.ftc.gov/news-events/news/press-releases/2023/05/ftc-announces-refund-claims-process-fashion-nova-customers-affected-deceptive-review-practices
• Outbound links - Yoast SEO Features • Yoast - https://yoast.com/features/outbound-links/
• Rand Fishkin - Is growth of Bing search leading to more zero click searches? on Twitter https://twitter.com/randfish/status/1659467780993740800?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• GA4 transition Playbook | Analytics, SEO & Marketing Training - Dana DiTomaso on Twitter - https://twitter.com/kp_playbook/status/1658578151847477248?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Allie Margeson GBP Service get higher visibility on Twitter - https://twitter.com/seoallie/status/1658956784650919937?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Allie Margeson Using ChatGPT to generate service relevant emoji on Twitter - https://twitter.com/seoallie/status/1658958972961931264?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Bug or Feature: Google Business Profile 'Image Not Approved' - https://www.nearmedia.co/google-business-profile-solving-images-not-approved-problem/
• Google Business Profiles Expanding Language Assistance Selection - https://www.seroundtable.com/google-business-profiles-expanding-language-assistance-options-35399.html
• Garrett Kite NMX Location Finder from Google on Twitter - https://twitter.com/garrettkite/status/1660039176446951425?s=12&t=o-uoEcZmsD3rULHUqaXUFA

Elizabeth’s Links

• Neeva Search Engine Shutting Down - Search Engine Land - https://searchengineland.com/neeva-shutting-down-427384
• Mobile First Indexing Rollout Complete After 6 Years - SERoundtable - https://www.seroundtable.com/google-mobile-first-indexing-batch-35425.html
• Google Announces

Brand Shorthand
Marketing, advertising, sales, and public relations - all through the lens of positioning.

Listen on: Apple Podcasts Spotify

Support the show

Tip of the Week

• Google I/O Recap & Discussion
  https://www.youtube.com/live/cNfINi5CNbY?feature=share

Mike’s Links

• Business Formation Statistics - Monthly Interactive Visualizations
  https://www.census.gov/econ/bfs/visualizations/interactivegraphs.html
• New ways AI is making Maps more immersive
  https://blog.google/products/maps/google-maps-updates-io-2023/
• Darren Shaw & Stefan Somborac - Changing (and spamming?) business names in other languages on Twitter
  https://twitter.com/darrenshaw_/status/1655700805054500865?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Issues adding images to a business profile - Google Business Profile Community
  https://support.google.com/business/thread/215192962/issues-adding-images-to-a-business-profile?hl=en
• Google's Business Messages Rolling Out To Desktop
  https://leadferno.com/blog/googles-business-messages-rolling-out-to-desktop

Noah Links

• https://static.googleusercontent.com/media/www.google.com/en//search/howsearchworks/google-about-SGE.pdf
• https://www.linkedin.com/posts/darrenshawwhitespark_major-competitive-advantage-activity-7060274429188059136-m4DL

Support the show

Tip of the Week

• https://searchengineland.com/google-search-to-become-more-visual-snackable-personal-and-human-411769 - Barry Schwartz - Google Search to become more “visual, snackable, personal, and human”

Mike’s Links

• Google Plans to Make Search More ‘Personal’ with AI Chat and Video Clips
  https://www.wsj.com/articles/google-search-ai-artificial-intelligence-chatbot-tiktok-67c08870
• Google "We Have No Moat, And Neither Does OpenAI"
  https://www.semianalysis.com/p/google-we-have-no-moat-and-neither
• Local Link Love: Securing Backlinks in Your Community
  https://www.meetup.com/atlanta-seo-for-local-businesses-meetup/events/293201456
• Spotlight: Beyond the Google Monopoly
  https://www.brightlocal.com/blog/beyond-google-monopoly/
• Ep 112: Google’s Local Knowledge Panel – the CMS you never knew you had; Conversations with Claire Carlille
  https://www.nearmedia.co/ep-112/
• Luca Bove- Google Local Easter Egg on Twitter
  https://twitter.com/lithops/status/1653050414785339393
• Google Business Profile Community: My client has a listing including a sensitive word (poverty)
  https://support.google.com/business/thread/213179339
• Darren Shaw – Services visible from Desktop Local Finder on Twitter
  https://twitter.com/DarrenShaw_/status/1653902223041253376
• Google Local Business Panel: Chat With Live Agent
  https://www.seroundtable.com/google-local-business-panel-chat-with-live-agent-35347.html

Erin Links

• TOTW - https://searchengineland.com/google-search-to-become-more-visual-snackable-personal-and-human-411769 - Barry Schwartz - Google Search to become more “visual, snackable, personal, and human”
• https://www.seroundtable.com/google-explore-related-visual-search-snippet-35345.html - Barry Schwartz - Google Search Snippet With Visual Explore Features
• https://www.sterlingsky.ca/breaking-boundaries-of-traditional-google-business-profile-categories-the-power-of-semi-unrelated-categories/ - Colan - Breaking Boundaries of Traditional Google Business Profile Categories: The Power of Semi-Unrelated Categories
• https://searchengineland.com/local-seo-e-e-a-t-strategy-395449 - Harmony Huskinson - How to build an E-E-A-T strategy for local SEO

Support the show

Tip of The Week

• https://www.searchenginejournal.com/wordpress-performance/485479/

Mike's Links

• Mike’s Links
  • New retail research: Make your marketing work harder
    https://www.thinkwithgoogle.com/intl/en-154/consumer-insights/consumer-journey/retail-marketing-consumer-journey/
  • Yelp unveils 3 new features to transform user experience and boost engagement
    https://searchengineland.com/yelp-unveils-3-new-features-to-transform-user-experience-and-boost-engagement-395939
  • New Research: Dark Social Falsely Attributes Significant Percentages of Web Traffic as "Direct"
    https://sparktoro.com/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct/
  • How to Choose the Best Category for Your Google Business Profile
    https://www.sterlingsky.ca/category-google-business-profile/
  • Pleper Chrome extension
    https://pleper.com/index.php?do=chrome_extension&ssd=1237
  • Darren Shaw - Impact of Google selected services on rank before, after and before on Twitter
    https://twitter.com/DarrenShaw_/status/1652015709235613696
  • Krystal Taing - Bulk Upload Help doc tips on Twitter
    https://twitter.com/krystal_taing/status/1651953090986414080?s=12&t=o-uoEcZmsD3rULHUqaXUFA

Chris’ Links

• https://www.searchenginejournal.com/wordpress-vulnerability-hits-1-million-using-header-footer-plugin/485712/
• https://www.seroundtable.com/google-texting-validate-google-business-profiles-35294.html
• https://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.html

Support the show

Tip of the Week

• How a Hacked Site Affects Your Google Business Profile Page and the Rest of Your Local SEO
  https://www.localvisibilitysystem.com/2023/04/21/how-a-hacked-site-affects-your-google-business-profile-page-and-the-rest-of-your-local-seo/

Mike’s Links

• Google Search Wants You To Report Inaccurate Site Names
  https://www.seroundtable.com/google-report-inaccurate-site-names-35273.html
• TripAdvisor Review Transparency Report highlights 2022 review increases but hides declining reviews
  https://www.youtube.com/watch?v=rfrUZoE5Fdk
• Google Business Profile Manager Search & Dashboard Bug Hiding Businesses
  https://www.seroundtable.com/google-business-profile-manager-search-dashboard-missing-businesses-35248.html
• Andy Simpsons shares local visual 10-pack test on Twitter
  https://twitter.com/ndyjsimpson/status/1649639937120010241

Carrie’s Links

• See How the March 2023 Google Core Impacted Local SEO - Sterling Sky Inc - Yan Gilbert
  https://www.sterlingsky.ca/march-2023-core-update-local-seo/
• How to Add a Request a Quote Button to Your Google Business Profile - Sterling Sky Inc Elizabeth Rule
  https://www.sterlingsky.ca/how-to-add-a-request-a-quote-button-to-your-google-business-profile/
• LSA has a problem with fake reviews…
  https://twitter.com/mblumenthal/status/1647979597261144068
• Step-by-Step Guide to Fighting Fake Google Review Attacks
  https://www.nearmedia.co/how-to-fight-a-fake-google-review-attack/

Support the show

Tip of the Week:

• “Google Selective Link Priority”
  https://zyppy.com/seo/internal-links/selective-link-priority/

Mike’s Links:

• How Google’s Selective Link Priority Impacts SEO – 2023 Experiments
  https://zyppy.com/seo/internal-links/selective-link-priority/
• How did the March 2023 Core Algorithm Update Impact Local Rankings?
  https://localsearchforum.com/threads/how-did-the-march-2023-core-algorithm-update-impact-local-rankings.60123/
• Bard’s Local SEO: Implications for businesses
  https://www.youtube.com/watch?v=tfrOmKco_rI
• Unpacking OLAs: The Pros and Cons of Google’s New Ad Type for Local Businesses
  https://www.youtube.com/watch?v=gvUkGt0GkMk
• Mike Blumenthal – Local Directory Carousel now showing in US on Twitter
  https://twitter.com/mblumenthal/status/1646860674813788160?s=20
• Google Business Images Keep Being Rejected? Try This
  https://onlineownership.com/google-business-images-keep-being-rejected-try-this/
• Unleashing the Power of Google Business Profile Service Justifications for Maximum Impact
  https://www.sterlingsky.ca/unleashing-the-power-of-google-business-profile-service-justifications-for-maximum-impact/
• Stefan Somborac – Business profile shows without Local Finder on Twitter
  https://twitter.com/stefansomborac/status/1644685294162132997?s=12&t=o-uoEcZmsD3rULHUqaXUFA
• Uncovering Filtering Issues: A Guide to Using Geogrid Rank Trackers Effectively
  https://www.sterlingsky.ca/geogrid-tips-supercharge-gbp-efforts/

Jeremy’s Links:

• Shocking: YouTube Subscribers and Views Devalued – and Epic shakes-up the Creator Economy!
  https://www.linkedin.com/pulse/shocking-youtube-subscribers-views-devalued-epic-jim-louderback/
• How Logan Paul’s Best Video Was Made | Editing Breakdown
  https://www.youtube.com/watch?v=2v-Dv5YYaGQ&fbclid=IwAR00YOGxxekTsZ_qiW_OlzOTJIhjc83j69ro8BlkhupYovNdTEJ5K8lgNAg
• YouTube to add AI-powered tools for video creators, new CEO says
  https://www.businesstimes.com.sg/companies-markets/youtube-add-ai-powered-tools-video-creators-new-ceo-says?fbclid=IwAR2hWh-0uE-dqn1A33i0DjXLIEXLev1CwiL7XXchubHjH-kOFsQ3fDfEAh0

Support the show

Tip of the Week

• 10 New Healthcare Verticals Added to Google Local Service Ads (LSAs) - Matt Casady
• https://localu.org/local-service-ads-healthcare/
  
  
  

Greg’s Links

• "I have a content strategy" - Ross Simmonds - https://twitter.com/TheCoolestCool/status/1643674115591512070

Carrie’s Links

• Unlocking the Secrets of Google Business Profile Performance: Query Insights - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/unlocking-the-secrets-of-gbp-query-insights/
• animated display when clicking on the 3-pack - spotted by Stefan Somborac -https://twitter.com/StefanSomborac/status/1644685294162132997
• How did the March 2023 Core Algorithm Update Impact Local Rankings? - Thread on the LSF - https://localsearchforum.com/threads/how-did-the-march-2023-core-algorithm-update-impact-local-rankings.60123/
• Reduce, Reuse, Recycle: Get the Most Out of Your Existing Content - Atlanta SEO Webinar with Andrew Prince of Wayfair - https://www.meetup.com/atlanta-seo-for-local-businesses-meetup/events/292116585/
• Unleashing the Power of Google Business Profile Service Justifications for Maximum Impact - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/unleashing-the-power-of-google-business-profile-service-justifications-for-maximum-impact/

Truly Criminal Podcast
Weekly true crime content. Solved and unsolved cases from around the world.

Listen on: Apple Podcasts Spotify

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