TECHLEADO- By KAZIM HUSSAIN

People often get confused between marketing and branding and assume that they are one and the same. Although they fall under the same tree, they lie on different branches. If you are looking to start your own business or you are hoping to strengthen your brand awareness, then this article is for you. Grab yourself a cuppa and a biscuit and begin to understand the differences between branding and marketing, but also why you need one in order to strengthen the other. If growing your customer base and expanding your brand recognition is one of your priorities right now, in this episode we exactly talk about the above and why branding plays an important role in products success. Joining me the CEO of brand scientist Said Baaghil

Some intro about our guest today - Baaghil is the unconventional Global Brand Relevance consultant, author, speaker and advocate of "Change or Die". His out-of-the-box ideas ignite companies to rethink their strategies on reaching their target audience and building sustainable brands. He is proud co-founder of The Core Code – a global think tank on Brand – and founder/co-founder of multiple ventures. Advocate of Change or Die a business thought line of creating values.

With over thirty years of experience in Brand and Marketing, Baaghil has changed how people think of brand in the Middle East. As a consultant, he has worked with many distinguished organizations in the region such as the Saudi Stock Exchange, Savola, Almuhadib Group, AlKahbeer Capital.

Baaghil has authored four books, including the most reputable “The Power of Belonging” and "Create Your Space,” both listed in the Library of Congress. The international recognition of Baaghil’s unique approach to Brand and Marketing can be found in key publications: well-known marketing expert Dan Hill wrote on Baaghil in “Emotionomics” and renowned brand strategist and author Libby Gill mentioned him in “Capture the Mindshare and the Market Share Will Follow.”

Furthermore, Baaghil was interviewed by futurist and BrainReserve CEO Faith Popcorn for her two forthcoming books on market trends. Baaghil was interviewed by the internationally acclaimed brand consultancy firm Siegel+Gale on branding in the Middle East. 

if you want to reach out to Baaghil - here are some links https://www.linkedin.com/in/baaghil/

https://www.askbaaghil.com

Losing customers to churn is painful, we can’t deny that, but it is key for businesses to make the most out of these situations and learn from their customers’ experiences in order to evolve and better serve others. In today’s episode, I am joined by Ziv Peled, CCO of AppsFlyer, to chat about the hidden value inside businesses and customers’ worst nightmare: churns. When customers decide to leave, it’s for good, and CSM professionals must learn to properly handle these situations. Listen to this episode to learn how to extract the best feedback from your customers for your own improvement, and how to build a successful customer success team as we delve into why its very important for the product's success. In this customer success industry, it all comes down to your communication and listening skills, if you want to work on them even further, this episode is definitely for you.

In this Episode I spoke with Managing Director and founder of RAREBREED VC which is a Pre-seed Fund that is investing in exceptional founders outside of the large tech eco-systems earlier than everyone else. We are targeting check size of 250K. With early meaningful cash upfront, wraparound services to increase capacity, and institutional knowledge from the RareBreed team we can accelerate a company's growth at the earliest stages and shrink the time it takes them to go from Pre-seed to Series A.

Mac Conwell is a start VC who is growing enormously in this tough industry and bringing in a lot of change by motivating thousands of his followers on twitter. Tune into listen about his journey from software engineering background to VC world and what led him to start the RareBreed VC

Website - https://www.rarebreed.vc

Twitter Link - https://twitter.com/MacConwell

Linkedin- https://www.linkedin.com/in/mckeever/

In this episode Kazim Hussain interviews Ismail Amla.

Ismail Amla is Chief Growth Officer at Capita Plc, the UK’s largest tech-enabled BPO provider. As one of the top 100 most influential Black, Asian and minority ethnic (BAME) leaders in the UK tech sector, Ismail was specifically recognised within a group of five ‘highly commended disruptors’.

He has enjoyed a high profile, technology-focused career, spanning Europe and North America. He joined Capita from IBM, where he was managing partner for the IBM Services business in North America. Prior to that, he was the CEO of FIS, which included Capco, where he was a member of the global leadership team. Ismail has also held positions as an Accenture Partner and was Vice President and UK Board member for CSC, leading the financial services business in the UK and Ireland.

Ismail has an MBA from Manchester university and an honorary doctorate from the University of Bolton. He was a member of Mosaic, a charity founded by HRH The Prince of Wales. He also plays an advisory role at the Weissman Center for International Business in New York.

Here we discuss how the role of Chief Growth Officer works, the Business, his mentors, his advice for other leaders, motivation, and more.

Having the right mentor or ‘LEADER’ in our life, career can change one's entire trajectory. It’s common to see people labelled as good mentors, but rare for anyone to make themselves into good mentees. Find out where I dig into more of this with CEO, Business Mentor and author of soon to be published book " a billion dollar learning" Sesh

https://www.linkedin.com/in/shesh-venkatraman-sheshashayee-4299601/

Episode 3 Intro

The COVID-19 crisis has forced universities closures in 188 countries, heavily disrupting the learning process of more than 1.7 billion youth, and their families. During this time, distance-learning solutions are implemented to ensure education continuity, and much of the current debate focuses on how much students have learnt during universities closures. However, while this potential learning loss may only be temporary, other elements that happen in the absence of universities and classroom teaching and campus life, will have a long-term impact on students’ outcomes. In this episode I talk to Colum Cronin who is a international recruiter in DCU university; we dive into some amazing topics about to cope in this situation .So tune in and enjoy.

Bio -

Colum Cronin. Senior International Officer, Dublin City University Currently the Senior International Officer at Dublin City University, Colum has been working in the Higher Education sector for over 15 years. With experience and expertise across student support, recruitment, international affairs, and programme development, Colum is passionate about elevating student voices and empowering cross cultural collaboration. Colum created Dublin in December, a programme to support and connect international students while campuses are closed for holiday periods. Taking inspiration from this project, similar models are subsequently being rolled out in a number of institutions around the world. He also developed and managed a Study Abroad programme which was voted the best in the world by StudyAbroad101.com. Colum is an active content creator on social media, and co-host of the Adventures in Advising podcast: https://adventuresinadvising.buzzsprout.com/ He is co-host of the Broncos Europe YouTube channel: https://www.youtube.com/channel/UCMdMlAtvHW-1vuwLqkqJIZQ You can find him on Twitter: @ColumFromCork

In 2001, the Agile Manifesto was created and along with it, a movement for a better way to build software. Since then over 40 methods, tools, frameworks and more have been created as the software world learned that 4 values and 12 principles alone were not enough.This week’s podcast features Nigel Baker of Agile Bear. We discuss on various topics such as 

1) What is a good Agile. 

2) How to leverage Agile 

3) Who is an ideal Agile Coach

4) How can companies leverage from Agile process

Nigel is a Certified Scrum Trainer – one of only a few in the UK. He has been working with Agile techniques for over 12 years and was one of the Lead Agile Consultants for BT – Who undertook the largest Agile transformation in the world, at that time.

Nigel’s background includes being a software developer in traditional and Scrum teams before moving into Project Management and ScrumMaster roles on many projects across the IT sector. Nigel has been coaching and training Scrum and Agile techniques for the last decade and is regarded as one of the leading experts in training in this industry.

Uniquely positioned to discuss Agile both on a small scale, and in a huge distributed enterprise – This wealth of experience helps shape the courses and coaching offered, to truly step beyond theory and into real practical direction and vision.

https://agilebear.com

Adam Jablin is a Third Generation Entrepreneur, Adam reveals the Fight and Struggles growing up in a Successful Family Business. We deep dive into friendship, family and will power which has opened the doors to the next chapter in his life as a number one selling author, Coach and Motivational Speaker.

Adam Jablin

www.adamjablin.com

1.561.441.5926

​[email protected] 

Instagram: @AdamJablin

Facebook: @Adad.Jablin

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