Freestyle Way
by Carl PaoliVenture beyond traditional personal growth by diving deep into creative processes and transformative thinking with Carl Paoli, Bestselling Author, and Performance-Life Coach.
Copyright: Carl Paoli
Episodes
#107 Lydia Barrington: Learing to Thrive and Level Up in Fitness and Life
1h 0m · Published#106 Jim Crowell: Finding Your Value Proposition
1h 24m · PublishedIn this conversation, Carl Paoli and Jim Crowell discuss various topics related to the fitness industry and entrepreneurship. They cover the challenges faced by solo fitness professionals, the importance of finding a unique value proposition, and the metrics to consider for a business of one. They also explore the dynamics of the influencer space and the need to build promotional and owned channels for long-term success. The conversation explores the importance of building a marketing pipeline, the role of partnerships and competitive advantages in business growth, and the characteristics of a great owner-operator. It emphasizes the need for businesses to identify their unique value proposition and target market and the importance of reducing friction and understanding the business model. The conversation concludes by discussing making good investment decisions and the need to check biases.
Takeaways
- Solo fitness professionals should optimize their business based on their current stage and focus on delivering value to their specific audience.
- Finding a unique value proposition is crucial for success. Narrowing down the target audience and delivering a specialized product or service can generate higher revenue.
- Metrics such as revenue per hour and product market fit are important for evaluating the performance of a business of one.
- Scaling a business of one requires careful consideration of the product or service offered and the target audience. Building both promotional and owned channels can lead to long-term success.
- Having a highly engaged and specific audience is more valuable than a large following in the influencer space. Building an owned channel and delivering a clear message can lead to monetization opportunities. Building a marketing pipeline is crucial for businesses to generate revenue and sell products.
- Partnerships can provide brand exposure and credibility, but aligning values and goals is important to ensure long-term success.
- Competitive advantages are unique qualities or assets that set a business apart from its competitors and are difficult to replicate.
- A great owner-operator can attract and inspire others, understand their business model, and know when to delegate tasks.
- Businesses should continuously evaluate their decisions, understand their target market, and check biases to make informed choices.
Chapters
00:00 Introduction and Experience with the Platform
03:26 Navigating the Fitness Industry During the Pandemic
08:21 Advice for Solo Fitness Professionals
19:27 Finding Your Value Proposition
22:43 Key Metrics for a Business of One
26:18 Scaling a Business of One
30:08 Premium vs. Lower Price Point Products
39:31 The Influencer Game and Owned Channels
46:53 Capturing Opportunities in the Influencer Space 50:08 Building a Marketing Pipeline
54:14 Partnerships and Competitive Advantages
58:43 Partnerships and CrossFit
01:04:51 Identifying Competitive Advantages
01:11:56 Characteristics of a Great Owner-Operator
01:16:07 Narrowing Focus and Making Good Decisions
#105 Jeffro Louis: Creating Moments
1h 7m · Published#105 Heidi Lane Powell: Living In My Lane
1h 2m · Published#104 Dan Uyemura: From Rock Bottom To $100M
1h 14m · PublishedDan Uyemura is the CEO of PushPress and a fitness enthusiast who has been working on startups his whole career. He recently sold his second gym to pave the way for focusing more time on PushPress. https://www.pushpress.com/ Summary: In this conversation, Dan Uyemura, the founder of Push Press, shares his journey of overcoming personal struggles and building a successful software company for gym owners. He discusses the challenges he faced, including legal troubles and addiction, and how he turned his life around. Dan also explains the inception of Push Press and the problems it aims to solve for gym owners. He emphasizes the importance of reducing churn and increasing leads, as well as leveraging coaches to scale a business. Dan shares his vision for Push Press's future and media's role in the fitness industry. Overall, his story is one of resilience, growth, and the power of human connection. In this conversation, Dan and Carl discuss the challenges and mindset required for entrepreneurship. They explore the importance of endurance and resilience, drawing parallels between running and business. Dan shares his experiences of low moments and the stoic mindset that helped him overcome them. They discuss the need for structure and delegation as a business grows and the importance of creating a customer-obsessed culture. They also touch on the value of time and money as an expression of value and the role of mistakes in personal and professional growth. Takeaways: Overcoming personal struggles and challenges is possible with determination and support. Building a successful software company requires solving real problems and understanding the target market's needs. Reducing churn and increasing leads are crucial for the growth and sustainability of a gym business. Leveraging coaches and providing excellent customer service can enhance member engagement and retention. The future of Push Press involves creating a command center for gym owners and streamlining various aspects of gym management. Entrepreneurship requires endurance and resilience, similar to being an endurance athlete. Low moments are part of the journey, and adopting a stoic mindset can help you navigate through them. As a business grows, it's important to delegate and create a structure that allows for focus on core responsibilities. Creating a customer-obsessed culture is crucial for long-term success in business. Chapters 00:00 Introduction and Early Days01:27Starting Push Press and Overcoming Challenges 03:20 Personal Struggles and Turning Point05:44Recovery and Rebuilding 08:08 Facing Legal Troubles 10:58 Building Push Press and Solving Problems 13:20 The Inception of Push Press 14:53 Challenges in Building the Software 17:19 Reducing Churn and Increasing Leads 20:36 Scaling and Leveraging Coaches 24:53 The Importance of Check-Ins and Churn Reduction 29:37 The Future of Push Press 38:09 The Role of Media and Social Component 43:23 Milestones and Fundraising 44:47 Highs and Lows of the Journey 45:15 Low Moments and Stoic Mindset 46:11 Endurance Running and Parallel to Business 47:10 Entrepreneurship as an Endurance Athlete 47:40 Lessons Learned from Dark Times 48:39 Headwinds and Tailwinds in Business 49:08 Transitioning Roles in the Company 50:03 Learning to Let Go and Trust the Team 51:29 Creating a Customer-Obsessed Culture 52:25 The Importance of Customer Feedback 53:24 Building a Team of Fitness-Obsessed Professionals 54:48 Roles and Departments at Push Press 55:43 The Importance of Structuring Your Life 57:05 The Value of Time and Time Blocking 59:59 Money as an Expression of Value 01:01:00 The Importance of Input and Output 01:02:53 Creating a Culture of Personal Growth 01:05:13 Reporting to Investors and Long-Term Thinking 01:06:08 Finite and Infinite Games in Business 01:09:03 The Joy of Being in the Trenches 01:10:39 Embracing Mistakes and Learning from Them
--- Send in a voice message: https://podcasters.spotify.com/pod/show/carlpaoli/message Support this podcast: https://podcasters.spotify.com/pod/show/carlpaoli/support#103 Sarah Baldwin: You Make Sense
1h 1m · PublishedSummary In this conversation, Sarah Baldwin explains the importance of regulating our nervous system and how it impacts our daily lives. She discusses the common traits of people seeking help and the role of somatic therapy in navigating the nervous system. Sarah also explores the six states of the nervous system and guides supporting dysregulated individuals. In this conversation, Sarah Baldwin discusses the importance of regulating fear and anxiety to help others. She emphasizes the need for individuals to know their fear and have the tools to regulate it to support others without being overwhelmed. Sarah also highlights the challenges of maintaining regulation in a dysregulated world and shares daily practices for nervous system hygiene. She explains the importance of building the capacity to hold a more significant life and how environmental organizations can facilitate regulation. Sarah concludes by discussing her work and making healing accessible to others. Takeaways Consistently working out our nervous system through neural exercises helps us regulate and navigate life's challenges.
- Understanding the six states of the nervous system allows us to identify and respond appropriately to dysregulation.
- Somatic therapy is a powerful tool for healing and regulating the nervous system. Supporting dysregulated individuals requires maintaining our regulation while empathetically connecting with them. Knowing and regulating our fear and anxiety allows us to help others without being overwhelmed.
- Living in a dysregulated world requires daily practices for nervous system hygiene. Building capacity to hold a bigger life involves capacity building and regulating energy. Environmental organizations can reflect and facilitate internal regulation. Chapters 00:00 Introduction and Navigating Life's Challenges 03:17 Common Traits of People Seeking Help 08:07 Understanding Dysregulation and Regulation 23:21 Somatic Therapy and Navigating the Nervous System 32:20 The Six States of the Nervous System 43:26 Supporting Dysregulated Individuals 46:58 Regulating Fear and Anxiety 50:16 Maintaining Regulation in a Dysregulated World 53:51 Practicing Nervous System Hygiene 55:27 Building Capacity for a Bigger Life 56:53 The Importance of Environmental Organization 58:37 Making Healing Work Accessible
Sarah Baldwin is a skilled trauma therapist, certified in Somatic Experiencing, trained in Peter Levine's trauma modality, Polyvagal Theory, and Trauma-informed Life Coaching through Martha Beck's program. She specializes in Somatic Attachment Theory and inner child work, offering comprehensive support for individuals dealing with trauma and related issues. Sarah Baldwin's Site: https://www.sarahbaldwincoaching.com/ Sarah Baldwin's Instagram: https://www.instagram.com/sarahbcoaching/ Sarah Baldwin's LinkedIn: https://www.linkedin.com/in/sarah-baldwin-coaching/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/carlpaoli/message Support this podcast: https://podcasters.spotify.com/pod/show/carlpaoli/support#102 Teddi Dean: Midlife and Cultivating Stillness
56m · PublishedTeddi Dean Bennett, a Mindfulness and Yoga Teacher with roots in Southern California's surf and skateboard culture, transitioned from an extensive skateboarding career to a deep exploration of spirituality. Trained by Jason Crandell, he developed a profound appreciation for the Dharma and the teachings of the Buddha, culminating in unique experiences like taking the Bodhisattva Vow and the Yamataka Initiation with the Dali Lama. Currently leading the Mindfulness component at the Modern Elder Academy in Southern Baja, Mexico, Teddi combines ancient wisdom traditions with a down-to-earth approach, making them accessible and practical for everyone. Described as heartfelt and fun, his classes at MEA and workshops for companies like Clifbar reflect his ability to integrate spirituality into modern culture, encouraging individuals to trust their wisdom and intuition.
Website: https://www.teddidean.com/ Instagram: https://www.teddidean.com/
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--- Send in a voice message: https://podcasters.spotify.com/pod/show/carlpaoli/message Support this podcast: https://podcasters.spotify.com/pod/show/carlpaoli/support#101 Tim Stevenson: Building Dynamic Shoulders
1h 9m · Published#100 Helen Kalafatic: Life and Career of a Film Producer
1h 25m · Published#99 Ian MacLeod: Stoic Mobility
1h 44m · PublishedFreestyle Way has 116 episodes in total of non- explicit content. Total playtime is 124:10:17. The language of the podcast is English. This podcast has been added on December 23rd 2022. It might contain more episodes than the ones shown here. It was last updated on June 9th, 2024 09:45.