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B2B Bites Back
by OST - The B2B Social Media AgencyB2B Bites Back is a podcast that covers all aspects of B2B Social Media marketing. Hosted by Luke Brynley-Jones & Helen Sharpe, the podcast was created in response to the rapid acceleration and evolution of B2B social media, which has in part been driven by the pandemic. Designed for B2B Digital Marketing professionals, Helen and Luke will sit down every month to dissect new trends and opportunities within a specific discipline of social media marketing, with each episode featuring tactical and actionable insights from some of the World’s leading experts in B2B Social.
Episodes
6: B2B Bites Back Bitesize Episode - Ep.6 - Creating B2B Content That Stands Out - IWD Edition
13m · PublishedJoin Stef Lait and Helen Sharpe, as they discuss social media content that stands out in B2B social media, this mini-episode for International Women’s Day features special guests from OST: Georgia O’Keefe, Account Director; Sophie Waitt, Marketing Manager; and Meg Doyle, Marketing Assistant.
Mentions:
- Salesforce https://www.linkedin.com/company/salesforce/
- Grainger, Everyday Heroes docuseries: https://www.youtube.com/playlist?list=PLzGQz6MjmcZIdRezdxk3hcaEVv8lIdBvq
- Digiconf: https://www.linkedin.com/company/ost-marketing/events/
- Domino, constant effort to highlight women in industry. https://www.linkedin.com/company/domino-printing/
- Innocent Smoothies, held themselves accountable to last year’s theme of #BreakingTheBias. https://www.linkedin.com/posts/innocent-drinks_internationalwomensday-activity-6906903561532489728-yaS9?utm_source=share&utm_medium=member_desktop
- Doctor Sally Eaves, championing women in tech: https://www.linkedin.com/in/sally-eaves/recent-activity/posts/
- Karren Brady: https://karrenbrady.com/
5: B2B Bites Back - Ep.5 - How to Drive Engagement in B2B Social Media
48m · PublishedJoin Luke Brynley-Jones and Helen Sharpe, as they discuss driving engagement in B2B Social Media with some special guests: Kunal Gandhi, Global Social Media Lead at PwC; and Jake Potter, Head of Social Media at Colt Technology Services.
4: B2B Bites Back - Ep.4 - B2B Communities
46m · PublishedJoin Luke-Brynley Jones and Helen Sharpe, as they discuss B2B Communities with some special guests: Oli Dowling, our very own Senior Community Manager; Christine Gritmon, Editor at Social Media Pulse; and Ashley Friedlein, Founder of Econsultancy and Guild.
3: B2B Bites Back - Ep.3 - Virtual Events & Live Streaming
45m · PublishedJoin Helen Sharpe and LBJ once again, as they chat to Kwai Chi, Social Media Manager at Intuit, and Liza Rowland, Marketing Manager at Intertrust, as they discuss virtual events and livestreaming in 2022.
2: B2B Bites Back - Ep.2 - Influencer Marketing
35m · PublishedWhilst by no means as prevalent in B2B marketing, there are some wonderful examples of brands and Influencers working in tandem to mutually benefit, so we'll start by looking at some of those use cases, and talking to some of the people involved.
1: B2B Bites Back - Ep.1 - Social Strategy
33m · PublishedB2B Bites Back has 6 episodes in total of non- explicit content. Total playtime is 3:43:09. The language of the podcast is English. This podcast has been added on February 11th 2023. It might contain more episodes than the ones shown here. It was last updated on March 22nd, 2024 11:31.
