Radio on Main Street

In the 11th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber chats with Rachel Conforti, senior vice president of marketing at LoopMe, a technology company that uses AI to prove consumer resonance to messaging, gain audience insight, improve advertising outcomes and gain key learnings in real time. Rachel’s … Continue reading "Radio On Main Street featuring LoopMe’s Rachel Conforti"

In the 12th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber sat down with Brent Christianson, director of marketing capabilities for Alcon Laboratories. Brent’s unwavering support for radio continues a year after he first joined this podcast. Brent’s recommendation to all of us in radio is to continue to … Continue reading "Radio On Main Street featuring Alcon’s Brent Christianson "

In our fifth episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with David Matathia, head of strategy at Fitzco, a fully integrated and independent agency based in Atlanta. David provides an inside look into Fitzco’s success and chats about the value of radio to advertising partners. Have a … Continue reading "Radio On Main Street featuring Fitzco’s David Matathia"

In episode number six of Radio on Main Street at the ANA Masters of Marketing, Tammy Greenberg speaks with Jon Evans, chief customer officer, and Andrew Tindall, global partnerships director from System 1, a creative effectiveness platform that quickly harnesses the power of emotion to drive profitable growth for brands by measuring emotional responses to … Continue reading "Radio On Main Street featuring System 1’s Jon Evans and Andrew Tindall"

In episode number eight of Radio on Main Street at the ANA Masters of Marketing, Erica Farber speaks with Monika Saxena, executive vice president of marketing for LongHorn Steakhouse. A hugely successful brand with almost 600 locations across the country, the challenge for LongHorn Steakhouse is building on a vast amount of consumer love for … Continue reading "Radio On Main Street featuring LongHorn Steakhouse’s Monika Saxena"

In episode number seven of Radio on Main Street at the ANA Masters of Marketing, RAB’s Dave Casper chats with Raquelle Zuzarte, founder and chief marketing officer of Equity Project for All, who recently published an article to WARC entitled “What’s AI got to do with it?” In this piece, Raquelle shares that AI is … Continue reading "Radio On Main Street featuring Equity Project for All’s Raquelle Zuzarte"

Welcome to the latest Radio on Main Street series recorded on-site at the 2023 Association of National Advertisers’ (ANA) Masters of Marketing conference. RAB had the opportunity to chat with many attendees about their businesses, their marketing goals, the issues they are most focused on and of course, their thoughts about radio. In our first … Continue reading "Radio On Main Street Featuring Wyndham Hotels & Resorts’ Nicole LaSpina"

In the second episode of Radio on Main Street from the ANA’s Masters of Marketing conference, Erica Farber chats with Erin Allsman of The Brownstein Group, which is the longest-running independent advertising and public relations agency headquartered in Philadelphia, Pennsylvania. In this episode, you’ll hear how what radio has to offer is equally as relevant … Continue reading "Radio On Main Street Featuring The Brownstein Group’s Erin Allsman"

In the third episode of this ongoing series from the ANA Masters of Marketing conference, Erica Farber sits down with Carly Fink, president of Provoke Insights, a terrific partner to RAB. In this episode, you’ll hear how market research helps brands take off the blindfolds, takes out the guess work and helps inform marketing, advertising … Continue reading "Radio On Main Street Featuring Provoke Insights’ Carly Fink"

In the fourth episode of the latest series recorded at the ANA Masters of Marketing conference, RAB’s Erica Farber chats with Misty Goff, senior director of marketing for Visit Orlando, which is focused on fun and bringing joy to people in the wonderful city of Orlando, Florida. You’ll learn about personalized reach, customized messaging and … Continue reading "Radio On Main Street featuring Visit Orlando’s Misty Goff"