#27 How to eliminate "Mom-Guilt"

#28 Creating Profitable Courses - With Donna Ashton

Bio:

Donna Ashton is an online course specialist with 11+ years creating and selling courses. She built her freedom lifestyle business using her Work Less Make More formula and has taught hundreds of others how to create & sell profitable programs that allow time for family, travel and that impact the world.

Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.

Whether you’re running a full coaching practice or just slammed with family and life – adding digital courses creates leveraged income, without more work for you.

Why Courses?

• Donna was a busy mom, and she needed a business that was one to many because she didn’t have a lot of time.
• Her first course was about homeschooling and she sold it for $497.
• With her first course, she made about $7,500 and she was sold.
• Since then, she’s kept creating courses.

How do you price your courses?

• Donna priced her first course higher than other courses, but it worked out.
• Look at the value that your course is bringing. Not just during the course, but throughout a lifetime.
• You might as well charge more because it’s just as hard to sell a $7 course.

How do you make sure your course is solving a problem people have?

• If your course sells your clients “migrane” problem, it will be successful.
• A “migrane” problem is a problem that your client is desperate to solve.
• ASK! Ask your ideal clients what their biggest problem is.
• People don’t always know what they need though, so look deeper into their problem to find what the root cause of it is.

Do you do beta launches?

• Yes! Do it early on.
• Make sure that they still pay because that’s the final proof of concept. We need to know if they’re willing to pay for the course.
• It’s really nice to do a live version of the course before you record it so that you can see how it flows.

What course platforms should we use?

• It doesn’t really matter!
• There are always new platforms, but really a lot of them are good.
• No matter what platform you choose, you still need to make a good course and market and sell the course.

How do you market your course?

• You need to say the right things to the right people.
• Know your clients. Know what their problems are. Work on your messaging.
• Be as specific as possible. Find your niche.

How many people do you recommend having in a beta launch?

• Make sure it’s manageable. Do like 5-10 people.
• Make sure that the number is small enough that you can have a call with each person.

Do we need a facebook group for the course?

• If it’s a higher end course, yes.
• You need a space that they can get support and help in.
• If you have a way for the people to connect directly with you, they’ll pay 5-10 times more money.

Links

• Download "Design Your Dream Course Template: https://donnaashton.kartra.com/page/dreamcoursetemplate
• Website: https://www.donnaashton.com
• Facebook: https://www.facebook.com/profitablecourses/
• Instagram: https://www.instagram.com/donnalashton/

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Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

#27 How to eliminate "Mom-Guilt"

Bio:

Hannah Olson is known for her brilliant life hacks, parenting tips, and her culture-challenging message that "Motherhood is a Relationship". She share all of this on her instagram account: @freckledhan

How did this all start?

• Hannah got pregnant at a time that was not ideal for her.
• It was a challenging time for her.
• Everything about having kids seemed to be negative.
• She asked herself, why do people even have kids?
• Thankfully, once her daughter was born, a lot of those feelings went away.
• There were still a lot of hard parts of being a mother though.
• It was tiring and lonely.
• She started to ask: “what is motherhood?”
• 4 kids later, we were in a pandemic, and she was unable to ask for help.
• She felt truly overwhelmed and all alone.
• She came to the realization that Motherhood is a relationship

Motherhood is a relationship

• She decided that she needed to find ways to nurture the relationship between her and her kids.
• Sometimes, as a parent, you destroy the relationship with your kids because you’re simply caretaking.
• It becomes easy to feel guilty if you ever leave your kids, but it is actually good for your relationship to leave for a bit.
• Your kids need a break from you just as much as you need a break from them.
• All of your fulfillment shouldn’t come from your kids just like it doesn’t come from any other relationship.
• Certain aspects of the relationship can be fulfilling, but it can’t ALL come from the relationship.
• God never intended motherhood to be our ONLY identity.
• It is important, but it should be an expansion of who we are, not our only defining identity.
• Boundaries are important. There are times you can do a lot, and times where you can’t. Be in tune with your needs and be willing to set boundaries.
• You don’t want a break from motherhood (the relationship). You want a break from caretaking. They are different!
• If you are a stay-at-home mom, think of caretaking as your job.
• The relationship is separate, but the caretaking should be looked at like a job and performed as a job.
• Throw away gender roles. One parent can be the caretaker, but BOTH are parents. BOTH have a relationship with their children.

Bootcamps

• Hannah does bootcamps with 10 women or less to help reduce and eliminate mom guilt for women.

Links

• Website: https://freckledhan.com/
• Instagram: https://www.instagram.com/freckledhan/

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Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

#26 Utilizing your strengths as a woman to navigate the corporate world

Bio:

Reagan is a mother of three and the Executive Director leading the creation and implementation of the Innovation Outpost in Amarillo, Texas.

Growing up in Amarillo, Reagan saw her peers leave town to chase opportunities that seemed to exist only in big cities, and she herself followed that same narrative to pursue a better life. Movies, books, television series all reinforce the idea that success lies in a big city. Now, Reagan is back in Amarillo to reshape the narrative.

Reagan is leading the ideation and development of the Innovation Outpost, which will help lead Amarillo and regional businesses through the digital transformation needed to compete in the 21st century. During the pandemic, Reagan noticed how technology has decentralized business, allowing for partnerships to be built across time zones and reducing the need to relocate to a big city.

Reagan’s vision for the Innovation Outpost is to boost Amarillo’s business community, assist with reskilling and upskilling companies and turn Amarillo into a regional business hub bustling with high quality jobs and opportunity. She hopes that in ten years, her children will graduate high school and feel proud to chase career opportunities in Amarillo.

What led you to create Innovation Outpost?

• Reagan has had to reinvent herself multiple times as she moved around because of her husband’s job.
• Her experience was all women who stayed home.
• She moved back to her hometown, and had an incredible opportunity to help her community become more innovative.



How do you give yourself grace?

• Everyone makes simple mistakes. You need to be willing to let yourself make mistakes.
• Always try to learn from any mistake you make.
• It doesn’t make it any less terrifying when you mess up, but it does help you to learn from your mistakes.

What obstacles have you faced being a women leader?

• When she was working in the finance industry, her boss wouldn’t let her go to face-to-face client meetings because he didn’t want people to see how young she was.
• She has had a lot of experience at board tables where she is the only woman.
• She learned to speak up and give her perspective and stand up even to people more senior than her.
• Find your voice! Be confident.
• It’s on you to show that you have worth.
• Play to your strengths as a woman. Women tend to have more emotional intelligence.

What does the future hold?

• Opportunities for women are starting to really come.
• COVID is an opportunity for women because working from home is becoming more and more common.
• A lot of employers are starting to look at work as a more flexible thing.

Speaking up

• Very rarely will you be met with pushback.
• If you do get pushback, the organization will struggle because they aren’t adapting to the future and where things are going.
• If you have a toxic relationship with a boss or a company, leave. There are other opportunities and other places where you’ll be valued.
• You can be so powerful in the workplace.

Links

• Website: https://www.innovationoutpost.com/
• Facebook: http://www.facebook.com/innovationoutpost
• LinkedIn: https://www.linkedin.com/company/innovation-outpost/
• Twitter: https://twitter.com/innovateoutpost
• Instagram: https://www.instagram.com/innovationoutpost/

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Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

#25 Intuitive Eating with Laura Cragan

Bio:

Laura is an Intuitive Eating & LDS Life Coach. She is a mom of 3, fire wife, born and raised in AZ but currently living in Saratoga Springs, UT. Laura helps women ditch diets and find body acceptance through Intuitive Eating, Mindset Overhaul and Christ. She encourages women to stop the war with their body by elevating their Body Image and Come Home to yourself.

Laura’s Story

• Laura is a mom of 3, and after she had her first son she felt like something was off.
• She struggled with depression.
• After having her second kid, she started to hit some harder points.
• She was volunteering a lot of time at her church, and she decided to ask to be released.
• It was a good time to do that because a lot of hard things happened right after that.
• She got some help and medication, and she made it through.
• She thought that she had the whole depression thing figured out, but after having her third kid she had some really hard depression come back.
• When their third baby was 6 months old, Laura got self-inflicted sickness from stress.
• She decided that something needed to change.
• Things didn’t change overnight.
• She started to believe that her diet was the problem and she became obsessed with clean eating.
• She went to an eating disorder clinic and she learned about intuitive eating.

More Than a Body: Your Body Is an Instrument, Not an Ornament

• Look into the book.
• It’s important to understand that your body is an instrument, and not an ornament

What is intuitive eating

• Taking your external and internal wisdom and bringing them in to what they call authentic health.
• This is what makes you feel happy and healthy.
• Your body already knows what to do.
• Eat as kids do.
• Eat what makes you feel satisfied.
• This is not a fad diet and it’s against diet culture.
• Diets have external motivation and tell you what to do.
• Intuitive eating is listening to your internal body and giving it what it wants
• You need to re-learn how to interpret what your body is telling you.

Pillars of Intuitive eating

• In Laura’s coaching sessions she wants to help her clients get from point A to point B.
• Mindset overhaul
• Take negative thoughts and turn them into true statements.
• Christ

Links

• Click here for the Free Guide - "5 Steps Start Intuitive Eating"
• Click here for a complimentary - Intuitive Eating Breakthrough Session
• https://www.instagram.com/lauracragun/
• https://www.facebook.com/lauracragunhealthcoach
• https://www.instagram.com/beauty_redefined/
• https://www.amazon.com/More-Than-Body-Instrument-Ornament/dp/B08NFG5N35/ref=sr_1_1?crid=E4WEM2H9IN47&dchild=1&keywords=more+than+a+body&qid=1626986491&sprefix=more+than%2Caps%2C243&sr=8-1

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Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!

#24 Parenting while Working from Home

Bio

Shari Medini is the co-author of Parenting while Working from Home and the co-owner of AdoreThemParenting.com. Her parenting articles have been published in dozens of print and online publications. Shari’s past experience includes working as a freelance writer and marketing strategist for companies across the country, mentoring and speaking as a mindset coach, and working with children and families in the mental health field. She understands the demands of working from home and loves sharing tips to help balance it all. When she’s not on her laptop, Shari can be found spending quality time with her husband and two sons exploring their hometown of Lancaster County, Pennsylvania.

How did you get into this space?

• About a decade ago, Shari was pregnant with her first son.
• She was able to make money from home while she stayed home with her son.
• She really enjoyed freelance work and marketing.
• It got to the point where she was ready to do something for herself instead of working for someone else.
• She met Karissa on a playground, and they really hit it off. They decided to collaborate on AdoreThemParenting.com
• One of their big goals was to someday write a book.

What recommendations do you have for time management?

• Each situation is unique.
• If you have time flexibility, rethink your day.
• It can be easy to lose 10 minute chunks in your day, but these 10 minute chunks can be huge!
• Make a list of things you can do in 10 minutes. That way when you have a couple of minutes you can be purposeful with that time.
• If you have time restraints, you’ll need to rethink some things. You won’t be able to adjust, so you need to plan before hand.
• BEFORE you work, make sure that your kids' needs are met. Take them potty, play, get them a drink and set them up a space where they can play.
• You may need to get child care, or your husband may need to watch them.

It’s okay!

• It’s okay to have childcare.
• It’s okay to let your child watch a screen for a bit.
• It’s okay if the house isn’t perfectly clean.
• Give yourself a break, give yourself some slack.
• The most important thing is that your kids are healthy and happy. When it comes to everything else, just do what’s right for your family.
• Don’t be afraid to challenge your cultural and traditional beliefs.

How do you take time for yourself when you’re always busy with work and caring for your family?

• Take a look at all the things you have on your plate and find some things you can let go of.
• Outsource or delegate things that you can’t eliminate but you don’t have to do yourself.
• Prioritize the things that make the most impact.
• Schedule time for yourself and choose to do things that will help you the most.
• Be creative about ways you can spend time with your kids while still relaxing and rejuvenating.

What do you do if your work AND child need you at the same time?

• Prepare as much as you can beforehand. Look into the future.
• That said, you’ll never be completely prepared.
• Call in the reinforcements.
• Have a list of people that can help.
• Go to a McDonalds where your kids can play and you have WiFi.
• Go to a Gym where they have child care.
• Be creative.
• If it’s happening a lot, create a gameplan.

Positivity

• It’s not you (as a parent) versus the world, but instead it’s your family versus the world.
• Create positivity.
• View your world through a positive lens.
• Be careful about the content you consume. If you consume negative content, it will encourage negativity.
• Train the algorithms. Unfollow and unsubscribe if a content feed doesn’t match the positivity you need.
• We have control over our technology.
• If you can’t unfriend someone, mute them.
• If something makes you angry or annoyed, eliminate it from your life.
• You can only control yourself. Focus on the things you can control.
• Live and parent the way that works best for you.
• Support other parents in their journey!

Links

• Website: https://AdoreThemParenting.com
• Book: https://AdoreThemParenting.com/Book
• Facebook: https://Facebook.com/AdoreThemCommunity
• Instagram: https://Instagram.com/AdoreThemParenting

Follow Karely:

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Listen & Subscribe

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I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at www.brandingforwomen.com or send me a message on instagram, @brandingforwomen. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Female Empowerment Podcast!