Coat of Arms | Running a Successful Studio & the Pursuit of Meaningful Work
1h 54m
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Filmmaker Freedom
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Today on Filmmaker Freedom, an in-depth interview with Clara Lehmann and Jonathan Lacocque.
Clara and Jonathan are the co-founders of Coat of Arms, a full service production and post studio that's created work for some of the biggest companies on earth. Think Google, Microsoft, Land Rover, Marriott, WebMD, and way more.
They also take their passion projects very seriously. They've made short animated films and documentaries. They made a web series that was nominated for a Webby award. They've done music videos. And currently, they're in the process of releasing their first feature length doc.
Oh, and they're married to one another.
Anyhow, over the course of this wide-ranging interview, we talk about the mechanics of building a successful production company, working directly with large corporate clients without having to go through an ad agency, pursuing passion projects in the midst of a running a business, creating work that you can be proud of, and quite a bit more.
It's a damn good conversation, and I hope you dig it.
Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
The episode Coat of Arms | Running a Successful Studio & the Pursuit of Meaningful Work from the podcast Filmmaker Freedom has a duration of
1:54:02. It was first published
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Full Transcripts & Archive
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www.filmfreedomshow.com
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www.filmfreedomshow.com/newsletter
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Audience Mapping, The Niche Filmmaker’s Secret Weapon
So, you’vechosen the perfect nichefor your films. And you’vedone the researchto ensure it can support you financially. Now what?
Well, one option is to just start making films and marketing yourself.
Just taking those two prerequisite steps—finding and validating your niche—puts you ahead of 95% of other indie filmmakers in terms of building a sustainable business around your work.
But I’d be remiss if I didn’t share the final piece to this niche puzzle—one that’ll help you create and communicate in such magnetic, compelling ways that when you release a new film, the folks in your niche won’t be able to whip out their wallets fast enough.
It’s a technique called “audience mapping,” and it’ll be your secret weapon for creating content and telling stories that are so specific, so emotionally-resonant, and so custom-tailored to your niche, that people will feel like you’re reading their minds.
They’ll feel connected to you and your work in ways that most filmmakers never experience. It’s that connection that opens the door to creating true fans, and building a sustainable long term business around films you care about.
That, my friend, the power of an audience map, and you’re about to learn exactly how to create one of your own.
Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
Audience Mapping, The Niche Filmmaker’s Secret Weapon
So, you’vechosen the perfect nichefor your films. And you’vedone the researchto ensure it can support you financially. Now what?
Well, one option is to just start making films and marketing yourself.
Just taking those two prerequisite steps—finding and validating your niche—puts you ahead of 95% of other indie filmmakers in terms of building a sustainable business around your work.
But I’d be remiss if I didn’t share the final piece to this niche puzzle—one that’ll help you create and communicate in such magnetic, compelling ways that when you release a new film, the folks in your niche won’t be able to whip out their wallets fast enough.
It’s a technique called “audience mapping,” and it’ll be your secret weapon for creating content and telling stories that are so specific, so emotionally-resonant, and so custom-tailored to your niche, that people will feel like you’re reading their minds.
They’ll feel connected to you and your work in ways that most filmmakers never experience. It’s that connection that opens the door to creating true fans, and building a sustainable long term business around films you care about.
That, my friend, the power of an audience map, and you’re about to learn exactly how to create one of your own.
Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy