How to Choose the Perfect Niche for Your Films
1h 16m
·
Filmmaker Freedom
·
This episode is long. Quite long. In fact, when it comes to choosing a profitable niche audience for your micro-budget films, you’re about to listen to the most comprehensive guide on the internet.
Make no mistake, if you want to succeed as an indie film entrepreneur, targeting profitable niches is the single most important skill for you to learn and master.
Getting your niche right is the 20% of efforts that drive 80% of results.
In other words, you could be a mediocre filmmaker and an amateur marketer, but if you follow through on what’s coming in this article, you’ll still be set up for financial success in our absurdly competitive media landscape.
For that reason, what’s coming is easily the most impactful piece of content on this website. Hell, it might be one of the most impactful in the entire indie filmmaking space.
That’s obviously a bold statement, and you might think I’m full of shit. But it’s not hyperbole.
If you take what I’m about to share and apply it, you’ll be able to build a sustainably profitable business around your indie films, no matter where in the world you live.
You’ll be that rare indie filmmaker who earns a comfortable, consistent living from their work—while everyone else is still spinning their wheels, waiting for some festival, distributor, or gatekeeper to pluck them from obscurity.
So if you’re committed to the path of indie film entrepreneurship, you’re in the right place. Finding the perfect niche is the foundation on which your business will be built, and we’re about to dig extraordinarily deep into that very topic.
Buckle up, amigo. 😎
Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
The episode How to Choose the Perfect Niche for Your Films from the podcast Filmmaker Freedom has a duration of
1:16:43. It was first published
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Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
Audience Mapping, The Niche Filmmaker’s Secret Weapon
So, you’vechosen the perfect nichefor your films. And you’vedone the researchto ensure it can support you financially. Now what?
Well, one option is to just start making films and marketing yourself.
Just taking those two prerequisite steps—finding and validating your niche—puts you ahead of 95% of other indie filmmakers in terms of building a sustainable business around your work.
But I’d be remiss if I didn’t share the final piece to this niche puzzle—one that’ll help you create and communicate in such magnetic, compelling ways that when you release a new film, the folks in your niche won’t be able to whip out their wallets fast enough.
It’s a technique called “audience mapping,” and it’ll be your secret weapon for creating content and telling stories that are so specific, so emotionally-resonant, and so custom-tailored to your niche, that people will feel like you’re reading their minds.
They’ll feel connected to you and your work in ways that most filmmakers never experience. It’s that connection that opens the door to creating true fans, and building a sustainable long term business around films you care about.
That, my friend, the power of an audience map, and you’re about to learn exactly how to create one of your own.
Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy
Audience Mapping, The Niche Filmmaker’s Secret Weapon
So, you’vechosen the perfect nichefor your films. And you’vedone the researchto ensure it can support you financially. Now what?
Well, one option is to just start making films and marketing yourself.
Just taking those two prerequisite steps—finding and validating your niche—puts you ahead of 95% of other indie filmmakers in terms of building a sustainable business around your work.
But I’d be remiss if I didn’t share the final piece to this niche puzzle—one that’ll help you create and communicate in such magnetic, compelling ways that when you release a new film, the folks in your niche won’t be able to whip out their wallets fast enough.
It’s a technique called “audience mapping,” and it’ll be your secret weapon for creating content and telling stories that are so specific, so emotionally-resonant, and so custom-tailored to your niche, that people will feel like you’re reading their minds.
They’ll feel connected to you and your work in ways that most filmmakers never experience. It’s that connection that opens the door to creating true fans, and building a sustainable long term business around films you care about.
That, my friend, the power of an audience map, and you’re about to learn exactly how to create one of your own.
Full Transcripts & Archive
Each solo episode of Filmmaker Freedom (not the interviews) has a complete written transcript so that you can revisit the ideas quickly and easily.
You can find those transcripts, as well as the full archive of shows, right here:
www.filmfreedomshow.com
A Weekly Newsletter for Ambitious Filmmakers
Every Sunday morning, I send out a handful of stories, carefully picked to help you make films you care about, build a business, and master your psychology. Plus I share a short film I love, and various other bits of inspiration. Get it here:
www.filmfreedomshow.com/newsletter
A Community Just for Entrepreneurial Filmmakers
Want to join a community of like-minded entrepreneurial filmmakers who will push you to grow and succeed? Then Freedom Fighters is the place for you.
Here's where you can learn more about this one-of-a-kind community and apply to join our ranks. (Don't worry, it's totally free, but there's an application process to make sure this community is full of the right people.)
www.filmfreedomshow.com/community
Thanks for listening, and I'll see you next time!
-Rob Hardy