How Brands Can Proactively and Reactively Manage their Brand Image with Yonder’s Jonathon Morgan
31m
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Reputation Matters
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Jonathon Morgan is a technologist, entrepreneur, and founder, and CEO of Yonder. Here he leads a team that helps communicators discover the hidden online groups that spread misinformation and shape public opinion.
His career has spanned media, technology, AI, national security, and social impact. Prior to Yonder, he founded Data for Democracy, a 4,000 member, grassroots collective focused on data projects for social impact.
As a researcher, Jonathan developed new machine learning technologies with DARPA, analyzed online radicalization for the Brookings Institution, and was an advisor to the US State Department. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:
- How Yonder helps brands protect themselves online
- The most important aspects of reputation management
- Why you need to be proactive instead of reactive with your online reputation
- How Yonder calculates how impactful posts will be on the overall narrative
- The political nature of Covid-19 and how brands should respond to this
- The power of making a post ‘trend’ and how to shape public beliefs
- How people’s trust has shifted from government to businesses
- The importance of data and the danger of emotions
Resources:
- Yonder
- Rhino Reviews
Connecting with Jonathon Morgan:
Connecting with the host:
- Chelsea on LinkedIn
The episode How Brands Can Proactively and Reactively Manage their Brand Image with Yonder’s Jonathon Morgan from the podcast Reputation Matters has a duration of
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