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What Ever Happened to the Yellow Pages?

12m · Results Matter · 19 Apr 08:00

What ever happened to the Yellow Pages? AT&T might call their printed Yellow Pages "The Original Search Engine" but they never actually installed the engine. Why didn't AT&T's Yellow Pages become Google? Why didn't Sears become Amazon? And, how can you carry this message over to your business? Are you living in the world that was, the world that is, or the world that's going to be? 

 

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The episode What Ever Happened to the Yellow Pages? from the podcast Results Matter has a duration of 12:25. It was first published 19 Apr 08:00. The cover art and the content belong to their respective owners.

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