Candy Harris: CEO of Unlisted / Brand Lab
34m
·
Sapphire Stories Podcast
·
Candy Harris has spent her career developing the visual marketing language of leading lifestyle brands. Her professional journey began as she developed a youth marketing division at The Familie, a renowned action sports athlete management firm. Having worked with clients such as Nike and ESPN, she honed her craft developing marketing strategies and brand partnerships around the world’s top surf, skate, moto, and BMX athletes.
Her love of crafting stories, and strategies, around athletes, led her to the role of Brand Director for iconic lifestyle company Billabong. There she spent a decade developing iconic global events, campaigns, and collaborations, helping to expand Billabong from its passionate endemic audience to become a recognizable global lifestyle brand.
Following her time at Billabong, Candy pursued her passion for building brands from the ground up and joined Stance Socks, as one of the first dozen employees on board. Candy was a part of the executive team who grew the brand from start-up disrupter to category phenomenon. Prior to founding Unlisted, Candy most recently played both Chief Marketing and Creative Officer roles at Stance, overseeing the Marketing, Creative and Experiential teams. Having over 20 years of marketing and creative experience, Candy has developed her skills across various brand touch points from product category development, to events and campaign execution. While at Stance she led a marketing team through several high-profile collaboration launches ranging from the likes of Rihanna and Jean-Michel Basquiat to crafting global Brand Campaigns and influencer strategies.
Unlisted Brand Lab has been a long time coming; a brand incubator and creative marketing agency that draws together her 20 years of experience and connections throughout the industry.
To stay connected with your host, follow @thomas.ma7 on Instagram
The episode Candy Harris: CEO of Unlisted / Brand Lab from the podcast Sapphire Stories Podcast has a duration of
34:33. It was first published
More episodes from Sapphire Stories Podcast
Brian Lee and Brian Liu: The LegalZoom Story
Brian Liu is the co-founder and founding CEO of LegalZoom which is a technology platform giving access to professional legal advice. The company has a $2B+ valuation today with over 1,000 employees.
Brian Lee is an entrepreneur. He is co-founder and former president of LegalZoom.com, co-founder and former CEO of ShoeDazzle.com, and co-founder and former CEO of The Honest Company. Formerly an attorney with Skadden, Arps, Slate, Meagher & Flom, LLP, Brian co-founded LegalZoom in 2001. LegalZoom has since become the nationwide leader in online legal services.
Hear the story on how they started their company
Carly London and Juhi Pikale
Our first episode of 2022 features 2 great marketers in Juhi Pikale and Carly London.
Carly is the Head of Growth at WearLIVELY
Juhi is a results driven growth marketer with 8+ years in the e-commerce industry, successfully deploying over $500MM so far in direct response advertising across paid social, SEM, OTT, TV, affiliate etc. Early adopter and tester in all major social advertising platforms. Also skilled in other areas of performance marketing such as retention marketing, influencer marketing and acquisition design.
We discuss the following:
- How to crush it on TikTok
- The future of marketing and ways to stay ahead
- Effective marketing channels and understanding data
- Navigating iOS 14 challenges
- The types of content that work effectively
Ziv Haklili: Co-Founder of Scale
Ziv is the CoFounder of Scale, a next-generation DTC house of brands he founded with his childhood friend and business partner, Ben Flohr to create meaningful connections between brands and consumers—and positively impact thousands of lives. With expertise in strategic vision, product development and creative direction, he built a strong organizational and operational infrastructure that quickly positioned the company for mass multi-million-dollar growth. Always conscious of the ever-changing digital landscape, Ziv is able to anticipate what tomorrow’s consumers want and create cutting-edge solutions that meet demand.
Lila Stewart: Co-Founder of Hari Mari
Lila, along with her hubby, Jeremy are travellers. They know firsthand that comfortable footwear is an important staple in every adventurer’s pack. Like they tend to do after scampering up miles of mountainous trails and endlessly exploring new cities, theirs wore out. In a futile search for something durable, unique, and free of painful break-in periods, they did what anyone with an unhealthy obsession with flip flops would do ... they designed and built their very own, right here in Dallas, TX! With unique designs, they married color & comfort with premium construction & materials to establish the new standard in footwear and apparel - Hari Mari.
Sarah & Christine: Co-CEO & Co-founder of Glow Recipe
Sarah and Christine are both the CEO & Co-founder of Glow Recipe. It has been their mission since 2014 to empower everyone to feed their skin the ingredients it needs, when it needs it. Because no one day is the same. Naturally potent, clean formulations with sensorial, unexpected textures and antioxidant-rich fruit extracts are their thing, and they like to have fun along the way.
Take it day by day, skin by skin.