Mark Ross-Smith: Loyalty Programs as a way of Wowing your Customers

Simon Severino: A Marketing Blueprint To Wow Your Customers

Simon Severino helps business owners in SaaS and Services run their companies more effectively which results in sales that soar. 

Trusted by Google, Roche, Consilience Ventures, Amgen, and AbbVie, Simon is the creator of the Strategy Sprints™ Method, a blueprint to run an agile company. 

Simon is also a TEDx speaker, a Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.

His global team of certified Strategy Sprints™ Coaches doubles revenue in 90 days.

Key Takeaways

• Simon shares with us his secret formulae for doubling his clients’ revenue in just 90 days
• Strategies from Simon’s book (Strategy Sprints), and how these guidelines can help business leaders, entrepreneurs, and investors in simplifying their decision-making process
• The three areas in Simon’s Strategy Sprint Blueprint (Frequency, Price & Conversion), alongside tips on how anyone can execute in these three areas as a way of making sure they stay ahead of the competition
• The dos and don'ts of Marketing in the current competitive environment
• Why it’s important for business leaders, entrepreneurs, and company executives to be authentic in their marketing strategy 
• Feedback as a key element for any business looking to scale 
• How Simon and his team help their clients break down and simplify their message and core values into much easier terms that can easily be conveyed to their employees and customers

Connect with Simon

Website - https://www.strategysprints.com/ 

LinkedIn - https://www.linkedin.com/in/simonseverino/?locale=en_US 

Email - [email protected] 

Twitter - https://twitter.com/simonseverino 

Facebook - https://www.facebook.com/strategysprints/ 

Instagram - https://www.instagram.com/strategysprints/ 

YouTube - https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A 

Podcast - https://podcasts.apple.com/us/podcast/id1299008831 

Dr. Vic Manzo: Hacking Your Mental Belief Systems

Dr. Vic is a Business Mindset Coach, Certified Pediatric Chiropractor, 3x Author, Podcaster, and Speaker.

He has been a practicing Chiropractor for the past 12 years and a Business Mindset Coach for the past three and a half years.

He is the author of 3 books, the most recent, "Decoding The Matrix," which came out in May 2022.

His other two books are Rediscover Your Greatness (2018) and A Walk in the Dark (2019).

He has a podcast called, “The Mindful Experiment,” which is ranked in the top 1% of podcasts globally with 30,000 downloads a month.

In his business, Dr. Vic has helped 100s of entrepreneurs learn how to create their dream life effortlessly through sharing principles of living in the Quantum world.

He shares many concepts that relate to spiritual truths, Universal Laws, Quantum Physics, Neuroscience, Limiting Beliefs, Leveraging One’s Mindset, Reconditioning of the Subconscious Mind, and much more to achieve these concepts.

Today he joins me on the show to share his incredible journey and some golden nuggets on mindset and belief. Listen in to learn more.

Key Takeaways

• Dr. Vic Manzo tells us how he started out as a pediatric chiropractor and evolved to now helping people at the mindset level too
• The sequence of events  that drove Vic to the point of wanting to change the way he did things business-wise and life-wise
• In the current economy, many people are quitting their jobs in search of change and life purpose. Leading us to explore the question; What does it really mean to have a work-life balance? 
• The real benefactors of the American Dream, and why we should challenge the traditional way of thinking and the many things that we've been conditioned to do 
• Why some people are very resistant to changing their mindset because of their existing limiting belief systems 
• What goes into the thinking process? And what does Vic teach in his coaching about limiting beliefs, the power of vision, and quantum physics?

Connect with Dr. Vic

Website - http://www.empoweryourreality.com/ 

LinkedIn - http://www.linkedin.com/in/drmanzo 

YouTube - http://www.YouTube.com/drvicmanzo 

Facebook - http://www.facebook.com/drvicmanzo 

Instagram - http://www.instagram.com/drvicmanzo 

TikTok - www.TikTok.com/@drvicmanzo 

Podcast - www.TheMindfulExperiment.com  

Karl Yaacoub: The Value Creation Process In Business

Karl Yaacoub is a former private equity and investment banking professional. 

He is the author of The Game of Value Creation, in which he explains how blue chip companies and private equity investors approach value creation through governance, strategy, and finance. 

He is also the creator of The Game of Value Creation Training, an immersive digital transformation that leverages strategies used by private equity funds to enhance the valuation of the businesses they acquire and meet their target returns. 

Karl advises private businesses on ways to enhance their valuation by deploying, and implementing, the same strategies used by public companies and active investors. He has worked on deals and assignments in excess of USD 1bn around the world. 

He is a Chartered Financial Analyst (CFA®) and holds a Bachelor of Engineering (BE) in Electrical and Computer Engineering.

Key Takeaways

• Key indicators that a business owner can take note of as a measure of his ability to offer true value to his customer’s needs
• The 4-step path to creating value in companies, i.e right governance, a solid corporate strategy, proper allocation of resources, and a scalable leadership model
• Strategies that a company can make use of to capture and store knowledge; thus making it possible for businesses to run flawlessly even after great talent has left
• How Value creation plays into the equation of balancing the interests of the customers vs the interests of the investors
• Inspecting value creation from two different lenses; companies that develop a product versus companies that sell services
• How and why value creation perfectly fits into a company’s customer experience strategy

Connect with Karl

Website - https://www.ky-vc.com/ 

LinkedIn - https://www.linkedin.com/in/karl-yaacoub-cfa/ 

YouTube - https://www.youtube.com/channel/UC0_LAsxtgkdE8NXiunwVgIA 

Brandon Neely: The Business Ownership Experience

Brandon Neely is an entrepreneur, Profit First, and Bank On Yourself Professional, and the co-host of Wealth Wisdom Financial Podcast with his wife Amanda Neely.

They founded and managed Overflow Coffee Bar, L3C from 2008 through 2018. Now, they share their experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for businesses.

Key Takeaways

• The expectations that business owners have when starting a new business vs reality
• Brandon takes us back to his experiencing starting and owning a brick-and-mortar coffee shop
• How Brandon handled his financial challenges when he was starting his business
• The epiphany that led Brandon into making major changes in his personal life and business 
• Life-changing business principles that can help you manage your business better; Bank on yourself, Profit first, and infinite banking

Connect with Brandon

Website - https://www.wealthwisdomfp.com/ 

LinkedIn - https://www.linkedin.com/in/brandon-neely/ 

Podcast - https://podcasts.apple.com/us/podcast/wealth-wisdom-financial-podcast/id1430092759 

YouTube - https://www.youtube.com/c/wealthwisdomfinancial 

Instagram - https://www.instagram.com/wealthwisdomfp/ 

Twitter - https://twitter.com/WealthWisdomFP 

Mark Ross-Smith: Loyalty Programs as a way of Wowing your Customers

Mark ‘Mr. Loyalty’ Ross-Smith, is an award-winning global airline loyalty industry leader, and the CEO & Co-founder at Loyalty Data Co, the parent brand of StatusMatch.com. 

Mark’s experience in airlines runs deep as he previously headed up the Malaysia Airlines Enrich Loyalty Program, delivering consecutive year record financial success to the airline.

Mark has also held roles in several high-tech start-ups, including the largest Australian-owned mobile social network, where he was CEO for 7 years, spearheaded big-data opportunities with Optus, Vodafone, and Telstra, and also generated an incremental $35M annually for the telcos through data-driven loyalty initiatives

Mark is a highly sought-after speaker at airline and loyalty industry events, known for cutting through the noise and delivering content that isn’t seen or spoken about in public forums.

As the Founder of Travel Data Daily – Mark has published dozen of papers and articles on airline loyalty, which dives deep into airline economics and thought leadership.

Key Takeaways

• The story of what got Mark interested in the business of travel and airlines 
• Why Mark created his website statusmatch.com (A website designed to help airlines find high-level customers on a higher scale and help travelers find an airline that's more suitable to their needs)
• Mark gives us an insight into what happens when people sign up on his site. Everything from changing airlines, status matching, and flight
• What are the reasons that a customer might feel the need to change his airline?
• Discovering the perks that loyalty programs play in ensuring your esteemed customers remain hooked to your products and services. 
• Employee participation. Find out the level of empowerment a cabin crew has, and how this plays a role in how creative and responsive they are. 
• Mark shares his thoughts on how we can bring back the fun and great experience that was once associated with the travel industry. 

Connect with Mark

LinkedIn - https://www.linkedin.com/in/markrosssmith/?originalSubdomain=sg 

Website - https://www.statusmatch.com/ 

Portfolio - https://www.traveldatadaily.com/