Unconsumption with Nisreen Shocair (Virgin Megastore)
17m
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Virgin Disruptors Podcast
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One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region. In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption – the somewhat controversial move of telling customers to consume less.
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The episode Unconsumption with Nisreen Shocair (Virgin Megastore) from the podcast Virgin Disruptors Podcast has a duration of
17:36. It was first published
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