Voices of Experience cover logo

Licensing your IP to Corporations

26m · Voices of Experience · 20 Apr 07:00

A few weeks ago, we talked about building your online courses. Once you've built a powerful course, what comes next; how can you use that course to spread your message and easily (and sustainably) bring in additional revenue? By licensing your content to corporations! This week we invited Bill Cates, CSP, CPAE, to share how you can easily start licensing your content to your corporate clients and begin to bring in easy, sustainable revenue, something he calls "printing money legally."   Key Takeaways Have license-ready content Start bringing up your programs in conversations   Who is Bill Cates, CSP, CPAE Bill is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The episode Licensing your IP to Corporations from the podcast Voices of Experience has a duration of 26:54. It was first published 20 Apr 07:00. The cover art and the content belong to their respective owners.

More episodes from Voices of Experience

You're in the wrong place!

Learn more about your ad choices. Visit megaphone.fm/adchoices

Licensing your IP to Corporations

A few weeks ago, we talked about building your online courses. Once you've built a powerful course, what comes next; how can you use that course to spread your message and easily (and sustainably) bring in additional revenue? By licensing your content to corporations! This week we invited Bill Cates, CSP, CPAE, to share how you can easily start licensing your content to your corporate clients and begin to bring in easy, sustainable revenue, something he calls "printing money legally."   Key Takeaways Have license-ready content Start bringing up your programs in conversations   Who is Bill Cates, CSP, CPAE Bill is an internationally recognized expert and keynote speaker on attracting more high-level clients through client engagement, referrals, and introductions.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Change Models with Chris West

You might be losing money because of the way you're describing your message to your clients. Are you only providing a summary of your talking points, or are you describing the problem you solve, the process you take the solve it and the outcome? In this episode, we have Chris West who shares how you can grow your business and bring in more money by starting your day with a good routine and more effectively sharing how you bring positive change to your clients. Key Takeaways: Develop a morning routine Have a Change Model for the clients you serve Who is Chris West? Chris helps thought leaders build world-changing speaking businesses through focused and powerful storytelling. Learn more about your ad choices. Visit megaphone.fm/adchoices

Own the Square with Mike Carr

We've all heard that people are tired of virtual meetings. Here's a hot take: Audiences aren't tired of virtual meetings, they're tired of bad virtual meetings. Now we're not suggesting that every speaker build a multi-camera studio for every presentation, but there are techniques you can use and experiment with to create more visually interesting virtual presentations. In this episode, we talk to Mike Carr who is the 2020 Toastmasters Champion of Public Speaking. When the competition turned virtual, Mike decided to experiment with using the entire video screen, and, clearly, it worked. Check out this episode for some different ideas to try and become more visually engaging during your virtual presentations.  Key Takeaways: Differences sell, similarities don't Experimentation Creates Epiphany    Who is Mike Carr? Mike is a financial advisor with a unique ability to help people find their hidden strengths and create the key speeches they have to make through out their career. He is the 2020 Toastmasters Champion of Public Speaking.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Focus Your Business with Sylvia Henderson

Are you focused on getting the next speaking engagement, or are you focused on running a successful business with speaking as a product or service that you offer? Let's be candid: Only one of these methods is sustainable. In this episode Sylvia Henderson, MBA, will share how she evolved her business from keynote speaking to using speaking as a way to create long-term, sustainable business contracts, and how to focus your time and effort to see massive growth in your business. Key Takeaways: Treat your business like a business - with systems and processes Accept that meetings are virtual and hybrid Who is Sylvia? Sylvia helps individuals and organizations get the ideas out of their head and into actions. She's a 20-year member of the National Speakers Association and a past President of the NSA DC chapter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Every Podcast » Voices of Experience » Licensing your IP to Corporations