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Rethinking and Redoing Marketing

39m · @Work with Engaisi · 22 Jun 05:00

Competition is stiff for East African businesses and it may be time to re-examine marketing. In developing countries, SMES take up 90% of the private sector business and are responsible for creating 50% of jobs in the economy. 
Lydia Kasese shares her marketing insights on how to rethink marketing for your business, strategies to effective campaigns,  and resources to learn more about marketing.

The episode Rethinking and Redoing Marketing from the podcast @Work with Engaisi has a duration of 39:21. It was first published 22 Jun 05:00. The cover art and the content belong to their respective owners.

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