Coming Soon From Heritage Radio Network
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Hard Core
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Hard Core is a new series from Heritage Radio Network taking a close look at the rebirth of American cider! Over the course of six episodes we’ll break through folksy stereotypes to gain a deeper understanding of where the cider industry began and where it’s headed. Hear from orchardists, cider makers, policy experts and academics to learn about everything from the science of fermentation, to the magic of terroir, and the challenges of breaking into the beverage market.
Join Heritage Radio Network on Monday, November 11th, for a raucous feast to toast a decade of food radio. Our tenth anniversary bacchanal is a rare gathering of your favorite chefs, mixologists, storytellers, thought leaders, and culinary masterminds. We’ll salute the inductees of the newly minted HRN Hall of Fame, who embody our mission to further equity, sustainability, and deliciousness. Explore the beautiful Palm House and Yellow Magnolia Café, taste and imbibe to your heart’s content, and bid on once-in-a-lifetime experiences and tasty gifts for any budget at our silent auction. Tickets available now at heritageradionetwork.org/gala.
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More episodes from Hard Core
Climate, Culture, Co-Ferments
As extreme weather events become increasingly common, how will apples fare? Will the taste of cider evolve? We return to the labs at Cornell University to get a crash course from our favorite pomologist in apple genetics, biodiversity, and climate change. Find out how studying (and growing) historic apple varieties can change the future of the cider industry and tune in for a conversation about the importance of preserving cherished aspects of apple culture. Plus, we’ll look at co-ferments, food pairings, and how drinkers are connecting with the land around them.
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America’s First Apple(s)
North America was home to apples long before Europeans - or cider - reached its shores. Malus fusca, or the Pacific crabapple, is native to the continent and there’s a rich history and contemporary culture surrounding the variety to explore. We’ll look at how the apple has been and is still used by Indigenous nations and poke holes in the narratives about cider we’re all too familiar with. We follow apple seeds and stocks across the continent and through time, visiting a vault, getting to know Midwestern cideries, and embracing the eclectic flavors (and stories) behind American cider.
Keep Learning:
Learn more about the Pacific crabapple and find out more about Nancy Turner’s research.
Find out more about the Gitga'at Nation, of which Cameron Hill serves as a councilor.
View the books Eveline Feretti describes online as part of the Biodiversity Heritage Library.
Read Dan Pucci’s book, American Cider: A Modern Guide to a Historic Beverage.
Keep Hard Core on the air: become an HRN Member today! Go to heritageradionetwork.org/donate.
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Getting Back To The Land
Hard Core is back! The first season of Hard Core came out before the pandemic. While we’re still drinking cider, the world is a very different place. That’s why we’re returning with season two. We can’t wait to travel through history and across the US with you.
In this episode, we’ll start our journey at the root. Before labeling, bottling, and fermentation, all cider starts out on the tree. We can’t talk about farming in the US without talking about land access. According to a 2017 report from the USDA, of over 3 million farms assessed, 95% of farm producers in this country are white and 65% of all farmers identify as male. The lack of representation in farming results in the same deficit in the world of cider making. In the season two premiere, we’re going to learn about some individuals and organizations who are working to rebalance, repair, and regrow.
Learn more about the organizations and businesses we mentioned:
Quarter Acre for the People
Redbyrd Cider
The Reparations Cider Package
Ironbound Cider
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What’s Next for American Craft Cider?
For our season finale we’re focusing our attention on what the future holds for cider. We’ll dive into co-ferments, collaborations, and cider culture abroad. We’ll also look to adjacent industries as a model for craft cider and explore how the cider industry can empower its community as it grows. Considering input from leaders across this industry, we’ll return to the agricultural roots of this craft beverage and conclude with what makes cider unique.
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Storytelling and Selling
In this episode we visited our favorite bars, wine shops, and cider festivals to explore the many ways the industry is reaching out to curious drinkers. We spoke with retailers that are expanding their cider selection, looking closely at the language we use to talk about cider, and examined the front and back of labels to understand what’s inside the bottle. Plus we’ll talk tasting notes, industry tips on branding, and other storytelling techniques the cider industry is using to overcome barriers to entry in the craft beverage market.
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