Research Content to leverage branding efforts
26m
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LargerNet Broadcast Show
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The American Marketing Association in recent research suggests that B2B technology buyers want research content, such as white papers and analyst reports, delivered as podcasts. Nearly 60% of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Fifty-five percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.
The episode Research Content to leverage branding efforts from the podcast LargerNet Broadcast Show has a duration of
26:34. It was first published
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