Tune In and Dial Out: Audiobook Sneak Peek
7m
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SMplified: Software Marketing Made Simple
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Here's a sneak peek of Liz Lemarchand's Tune In and Dial Out: How to Win at B2B Cold Calling audiobook.
The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at [email protected]
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
The episode Tune In and Dial Out: Audiobook Sneak Peek from the podcast SMplified: Software Marketing Made Simple has a duration of
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More episodes from SMplified: Software Marketing Made Simple
Why Having a Big OEM Sales Funnel is Critical and How You Can Build One
Listen to this episode where Liz Lemarchand, MediaDev's COO, talks with Dan Outcalt, an OEM sales expert, about why it's critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build it. Tune in!
Key Takeaways:
Biggest mistakes salespeople make when it comes to OEM outreach[00:03:24]
Why is it important to create a big OEM sales funnel, perhaps even more so when selling to end-user customers?[00:06:54]
How can someone go about getting started building an OEM sales funnel?[00:09:14]
Tips for people who are new to ISV-OEM sales on how to get started building an OEM sales funnel? [00:09:14]
Why so many marketers have difficulty getting their heads wrapped around ISV-OEM? [00:13:07]
Why is it important for an OEM sales teams to have valuable marketing support?[00:20:21]
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at [email protected]
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership
In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!
Key Takeaways:
- How is Alissa an expert on B2B podcasts
- What is a “branded” podcast?Why is it important for companies to create branded podcasts?
- Why can’t companies just stick to writing blogs or creating landing pages to showcase case studies?
- How does having a podcast increase brand awareness for companies?How does having a podcast help establish thought leadership?
- How does someone get started creating a podcast for their business?
- What are some other tips & tricks you can give our listeners about hosting your B2B podcast?
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at [email protected]
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
Why You Need to Stop Counter-Arguing Prospects
In this episode, Liz addresses why you need to stop counter-arguing prospects even if as sales professionals, we've all been taught why it's important to list out some of the main reasons for negative and make sure that we're able to effectively counter-argue those. She also gives tips and examples on how to continue the conversation even after you get a no. Listen in.
SHOW NOTES
Getting into a convincing energy 00:01:16
Getting to a place of curiosity 00:02:20
What to do instead of counter-arguing 00:03:05
A no is just a starting point 00:03:33
High-quality questions you can ask a prospect when they've started to push back and imply to you whether implicitly or explicitly, that they're not interested 00:03:54
The mirroring strategy 00:05:13
Why you need to have a neutral, understanding energy when talking to prospects 00:06:24
Putting yourself in the shoes of your buyer persona 00:07:02
The best outcome you can hope for 00:07:19
Why you need to match the energy of your prospect 00:07:58
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at [email protected]
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
Tune In and Dial Out: Audiobook Sneak Peek
Here's a sneak peek of Liz Lemarchand's Tune In and Dial Out: How to Win at B2B Cold Calling audiobook.
The book is full of tips and strategies on how to be successful at cold calling, and hopefully, this will serve you.
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at [email protected]
Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling
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In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Tune in.
Key Takeaways:
How marketing is different when the outreach is done to software vendors instead of traditional end users [2:58]
The mean value that an ISV can get from partnering with another software vendor [4:29]
Challenges when targeting ISVs [5:57]
How to figure what types of messaging resonate most with ISVs [7:26]
Other types of content that are suitable for nurturing an ISV audience [8: 40]
Tips or strategies on how to talk to ISVs so they will listen [10:29]
Please share to anyone you think can benefit from this episode.
For free advice on how you can market your software, let’s talk at [email protected]
Learn software marketing tips and insights: MediaDev's Resource Library | LinkedIn | Youtube
Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers
Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling