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Ep. 5 — Personas vs Jobs Stories. Which one for product design?

6m · POV Of Product Design · 11 Jul 22:29

I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas.

- Jobs-to-be-Done ebook from Intercom 

- Article version of this episode

The episode Ep. 5 — Personas vs Jobs Stories. Which one for product design? from the podcast POV Of Product Design has a duration of 6:23. It was first published 11 Jul 22:29. The cover art and the content belong to their respective owners.

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Ep. 5 — Personas vs Jobs Stories. Which one for product design?

I was very comfy using user personas to get a clear vision of who will use the product, the interface, and focus on making visuals based on the insights through these personas. But I found better Jobs Stories for bigger projects, in this article I explain why you should focus on Jobs Stories instead of Personas.

- Jobs-to-be-Done ebook from Intercom 

- Article version of this episode

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