How Offering Choices Helps Boost Charitable Donations
9m
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Knowledge at Wharton
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Nonprofits and charitable organizations can increase contributions simply by offering multiple-choice options that signal to potential donors what is appropriate to give. Wharton’s Alice Moon shares the results of her latest study.
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The episode How Offering Choices Helps Boost Charitable Donations from the podcast Knowledge at Wharton has a duration of
9:33. It was first published
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