Global Digital Marketing Director at L'Oréal, Dhanesh Shelat, talks future-proofing DTC brands with SEO, AI, and CRM.
53m
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Agency X
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In this episode, John Surdakowski is joined by Dhanesh Shelat, global digital marketing director at one of L’Oreal’s leading skincare brands and a real estate entrepreneur.
Dhanesh brings years of experience in SEO and digital marketing along with a lot of interest in AI and branding to an engaging conversation that taps into:
- How SEO has dramatically changed over the past 10 years.
- SEO Backlinking vs. Public Relations in eCommerce.
- How a brand's decision to sell Direct-to-consumers or through eRetailers should always be consumer-first; taking into consideration the consumer journey and accounting for different consumer preferences - all while owning the brand messaging, image, and identity.
- What does consumer loyalty really mean today and how are leading brands stressing product innovation, culture, and messaging to drive it.
- The role AI plays (and is expected to further play) in branding, CRM, brand loyalty, and customer experience.
We are moving towards more immersive online experiences that blend hyper-personalization, AI, metaverse, AR, and VR. Early adopters are the most to benefit.
To get a full understanding of the new normal shaping the eCommerce industry, check out The Future is Now eBook by Avex and Shopify in collaboration with leading eCommerce partners. Now available for free on Avex Website.
The episode Global Digital Marketing Director at L'Oréal, Dhanesh Shelat, talks future-proofing DTC brands with SEO, AI, and CRM. from the podcast Agency X has a duration of
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