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Lighting up the AV Sales Channel - Trent Mulligan and David Thomas

35m · LytePod · 16 Feb 09:00

There's a new sales channel in town...and it's got exciting possibilities for the lighting design community. Trent Mulligan and David Thomas, the President and the Executive Director of Momentum Group and Rio Grande Reps, explain to us how great lighting is not only a natural fit in the AV and integration channels, but is a vital piece of the puzzle when it comes to high-end residential lighting. In this fascinating conversation, they talk to us about why lighting designers, integrators, and the end users are set up for a triple-win, and share their perspectives on how this strategy can position manufacturers for new levels of sales success.

The episode Lighting up the AV Sales Channel - Trent Mulligan and David Thomas from the podcast LytePod has a duration of 35:42. It was first published 16 Feb 09:00. The cover art and the content belong to their respective owners.

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