Ep. 10 In Conversation With Expo Stars... Don Colliver

Ep. 10 In Conversation With Expo Stars... Don Colliver

In our tenth episode, we are in conversation with Don Colliver, teacher, speaker, writer, and comedian with over twenty-five years of experience engaging audiences and helping them engage with one another.

His mission is to help every speaker profoundly impact their audience through the power of courageous vulnerability, confident authenticity, and the joy of connection. 

Don has performed as a clown for the contemporary circus Spiegelworld and the Blue Man Group. In addition, he teaches public speaking at Google and speaks for Fortune 500 companies. 

Don graduated from Boston University and lives in the San Francisco Bay Area. 

Ep. 9 In Conversation with Expo Stars…Aidan Kearney

In our 9th episode of In Conversation with Expo Stars… we speak to Aidan Kearney, behavioural scientist and psychologist on how the mind works in the engagement process.

Aidan begins by sharing his thoughts on how the pandemic has impacted us all on a psychological level, from staring at empty supermarket shelves to Zoom fatigue.

We look at how organisations are changing the way they engage with their audiences and employees including the questions they need to ask internally as to where they need to change.

With the onset of virtual events, Aidan discusses how business people now need to demonstrate that they are actively listening to their prospects and customer base.

We discuss the importance of Marketers using novelty in their campaigns to get their audience out of their trance and truly engage with their brand.

Aidan shares the concept of “Piquing Interest” that advertisers are using to engage their audience along with research that shows how brain patterns change to increase consumer engagement.

We also look at how scam artists are using “Social Engineering” techniques to get people to part with their money. Aidan shares some valuable advice on how to avoid these scams and the things that you need to look out for.

Ep. 8 In Conversation With... Michelle Harman

In our 8th episode of In Conversation with Expo Stars… we speak to Michelle Harman from Captello, on how to use lead capture and gamification to engage attendees and optimise your results from your event.

Michelle shares her thoughts on the engagement and lead capture challenges that exhibitors now face with the onset of hybrid and virtual events. She talks about how the process of lead capture differs from live events to virtual and what marketers can do, to make the process seamless and enjoyable for the attendee.

We discuss the key things to consider when capturing attendee data and what kind of questions you should be asking that will help you when following with the leads after the event.

She also discusses how Gamification is now being used to not only capture valuable data but also to educate and engage the attendee with the exhibitor’s brand.

As there are tonnes of data capture software solutions out there, Michelle gives us her tips on what kind of things you should be looking for when considering what software solution to use for your next event.

A great listen with a lot of valuable insights into the world of data and lead capture.

Ep. 7 In Conversation with... Larry Kulchawik

In our seventh episode, we are in conversation with Larry Kulchawik, Exhibit Design Expert and Writer.  

With a career spanning over 5 decades, Larry started out as an exhibition designer way back in 1971 in Chicago and progressed to President of then the largest exhibition company in the world, Greyhound Exhibit Group – Chicago Division.   

He then progressed to serving as President of key industry associations, EDPA in the US and IFES in Europe. He is also the author of the book “Tradeshows from One Country to the Next” which shares the differences in exhibiting in 45 different countries.   

Larry now serves as an Exhibition Consultant to companies worldwide and regularly writes for Exhibit City News.   

In this episode, we decided to take a trip down memory lane to discuss the key changes that have taken place in the exhibition industry in the USA over the last 50 years decade by decade to see if we can learn any valuable lessons at this critical point for the exhibition industry as we face the future post-covid.   

As we head into another decade of exhibiting, what does the future hold?  

Join us as we discuss what the past can teach us as we head into the future.

Ep. 6 In Conversation with... Ken Newman

In our sixth episode, we are in conversation with Ken Newman, founder and CEO of Magnet Productions.

Ken Newman and his company, Magnet Productions, have been developing live trade show presentations, producing online events, live broadcasts, and sales training programs for over 25 years. High Tech, Retail Banking, Consumer Electronics, Automotive, Health Care, and other industries have used Ken to help build their trade show presence and increase sales.

Ken is a brilliant multi-talented professional – from creating full productions to delivering presentations using humour, magic, and juggling skills to communicate brand messages and values.
His clients include many leading Fortune 100 Companies, such as Brocade, Microsoft, HP, Apple, Visa International, Cisco, and Genentech. He even plays the guitar and has appeared in rock shows!

We discuss with Ken what the future of interactive attendee engagement looks like post covid on the tradeshow floor. We talk about how you don’t need a massive amount of booth space to really create engaging experiences.

Ken shares his experience and insight on how to compel the right audience to come into your booth, how to create and deliver memorable presentations (even for the most technical products) that get attendees engaged and want to learn more about your company’s products and services.

We also look at the importance of qualifying leads at the booth and how that relates to the follow-up process.

If you want to learn more about Ken and his work, please visit www.magnetproductions.com