Voice It: Season 3: Episode 6 - Power Of Fragrance
57m
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Voice It with Karishma Shah
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Ajmal Perfumes is a homegrown brand that has made a name for itself in the fragrance industry. Our Guest of the episode - Mr Saurav Bhattacharya is the president - NHA Divisions India at Ajmal & Sons.
Mr. Saurav did his schooling in Kolkata and after graduation, he started an IT company. But his passion for fragrances never faded, so he decided to pursue it full-time.
Mr. Saurav believes that focus is essential when it comes to creating the perfect scent. He also believes that what you give comes back to you, and this principle is reflected in the quality of Ajmal's fragrances. The brand's mission is to manifest the perfect scent for every occasion.
Ajmal Perfumes is unique in that it is the only homegrown brand that goes from farm to fragrance. The brand sources its ingredients from local farms and uses traditional methods to extract the essence. This approach ensures that the fragrances are of the highest quality and truly capture the essence of the region.
The brand caters to millennials as well, who are often considered to be a hard-to-convert demographic. Ajmal has managed to build a strong fragrance category among millennials by making fragrances a necessity. The brand's scents are not just a luxury, but a daily essential for many young people.
At Ajmal Perfumes, the focus is on creating scents that are both unique and timeless. The brand's fragrances are carefully crafted to evoke emotions and memories, and they have a loyal following of customers who swear by the quality and longevity of the scents.
In conclusion, Ajmal Perfumes is a brand that is committed to creating the perfect scent for every occasion. The brand's focus on quality and its unique approach to sourcing ingredients sets it apart in the fragrance industry. Whether you're looking for a daily essential or a special occasion scent, Ajmal Perfumes has something for everyone.
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