#010 Pertinent skills needed for effective strategic communications
27m
·
Aprio Voice
·
Today Alan Arguile of Aprio Credence speaks to his seasoned and experienced colleagues, Nikki Catrakilis-Wagner at Aprio Investor Relations, Head of Aprio Digital Thomas McLachlan, Esme Arendse of Aprio Credence and Aprio’s Tracey Peterson about the skills needed in investor relations, digital communications, crisis and reputation management, and internal communications.
Join us as we unpack the skills and attributes to consider for a strategic communications function.
Investor relations
[0:20] Difference between IR & financial PR or financial communications.
[1:30] Where to find skilled, experienced IR experts & practitioners.
[15:50] What are you doing as an industry to enhance skills in IR?
Internal communications
[3:00] Popular term for internal communications? What skills are required to mobilise employees?
[12:50] How to upskill internal communications employees. Is digital communications experience required? Does Aprio provide guidance to clients who have internal communication roles?
Crisis communications & reputation management
[5:27] What skills are involved from a crisis perspective to be wise council when a crisis emerges?
[12:48] Often crisis communication & reputational management is focused on helping clients navigate real-life issues, but for Aprio Credence the work ideally starts long before it hits the fan. More about ensuring that an issue is never transformed into a real-life crisis.
Digital communications
[8:50] Specialist digital communications skills are in demand. Presumably content skills are still core. More about the ideal skills required to succeed as a digital specialist.
[10:57] When building a digital team do you look for a tech savvy person without content experience or someone who is experienced?
[24:00] Is there movement towards being more personal or face to face communication? Is there resistance towards the world of big tech dominating our lives?
[25:50] Do we need to embrace digital communications? website · Facebook · Twitter · LinkedIn
The episode #010 Pertinent skills needed for effective strategic communications from the podcast Aprio Voice has a duration of
27:48. It was first published
More episodes from Aprio Voice
#014 The new South African media landscape
In this episode of our Aprio Voice podcast, Alan Arguile of Aprio Credence speaks to Aprio’s media veteran Rio Matlhaku, about the challenges facing in the media industry and how to manage these challenges. He also provides some insight and tips on the importance of establishing good relations with the media. website · Facebook · Twitter · LinkedIn
#013 Social media analytics and diagnostics
Analyse data from your social channels to support your strategic business decisions.
In this episode of Aprio Voice, Aprio's Alan Arguille speaks to Aprio Digital's account manager, Ritz Pucci, about the role of a specialist for accurate social media analytics and diagnostics.
Learn more about how analytics can assist in evaluating the performance of social media content and help you understand how your audiences are engaging with your content. website · Facebook · Twitter · LinkedIn
#012 It’s all about content, but good content
The importance of developing quality content for the right channel and audience.
In this episode of Aprio Voice, Aprio’s Alan Arguile speaks to Aprio Group’s founder, Julian Gwillim, about the importance of producing and disseminating compelling, distinctive content that resonances with your various stakeholders.
Learn more about some of Aprio’s successes in content development for clients. website · Facebook · Twitter · LinkedIn
#012 It’s all about content, but good content
The importance of developing quality content for the right channel and audience.
In this episode of Aprio Voice, Aprio’s Alan Arguile speaks to Aprio Group’s founder, Julian Gwillim, about the importance of producing and disseminating compelling, distinctive content that resonances with your various stakeholders.
Learn more about some of Aprio’s successes in content development for clients.
#011 Communication for African audiences
In this episode of our Aprio Voice, Alan Arguile of Aprio Credence speaks to Aprio ARM’s Managing Partner, Webster Malido, about the importance for foreign investors to do business in Africa with a local market mindset. Webster shares his perspectives on the differences in stakeholder engagement across the continent, navigating local political and regulatory dynamics across countries as well as digital and skills penetration on the continent. Aprio Website · Aprio ARM Website · Connect with Webster · Connect with Alan