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S02 #58 Why YouTubers Outshine Brands in Holding Attention?

23m · Filmmaker Wannabees Podcast · 20 Apr 21:37

Back in the day, in the age of television. Brands and advertising companies Held the attention, they were the gate keepers and had the power.

In today’s world, things are a little different. The power has shifted to the hands of the creators, YouTubers, Instagrammers & Tiktokers.

What has caused this shift? How can brands take advantage of that? And what are they missing out on?

The episode S02 #58 Why YouTubers Outshine Brands in Holding Attention? from the podcast Filmmaker Wannabees Podcast has a duration of 23:16. It was first published 20 Apr 21:37. The cover art and the content belong to their respective owners.

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Back in the day, in the age of television. Brands and advertising companies Held the attention, they were the gate keepers and had the power.

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What has caused this shift? How can brands take advantage of that? And what are they missing out on?

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