KidStar Nutrients' Caitlyn Vanderhaeghe Discusses Filling Nutrient Gaps for Kids with High-Quality Supplements
12m
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Mapping The Nutraceuticals World
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Caitlyn Vanderhaeghe is the President and CEO of KidStar Nutrients, based in Vancouver, BC, Canada, which aims to deliver the highest quality nutritional supplements for kids.
She co-founded KidStar Nutrients after one of her daughters was diagnosed with iron deficiency, and she wasn’t satisfied with what was available on the market.
“I went on a hunt for great quality products, and to be honest I came up empty-handed,” Vanderhaeghe said.
The core of the KidStar line is iron products for that reason, and the company aimed to fill a gap in the market for single-ingredient nutrient deficiencies, such as omega-3s and vitamin D3, which are commonly lacking in the diet.
The company also offers its StarMulti—Multinutrients Plus Organic Fermented Whole Foods, a complete multivitamin and mineral formula that comes in sugar-free chewable tablets.
Vanderhaeghe’s experience spans over a decade of supply chain management and ingredient sourcing in the natural products industry—first with her mother’s company, Lorna Vanderhaeghe Health Solutions, which was acquired by Jamieson Laboratories in 2014 and is now known as Smart Solutions.
Caitlyn's mission is to continue educating parents about kids' nutrition and iron deficiency while providing clean nutrients for kids and families.
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