AI and Digital Marketing Agencies: Good or Bad? (Amir Glatt and Jason Barnard)
30m
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Branded Search (and Beyond) with Jason Barnard
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Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad? Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company’s unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success. In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era. As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week’s delightful guest, Tyler Pigott. What you’ll learn from Amir Glatt 00:00 Amir Glatt and Jason Barnard 03:08 Duda’s Brand SERP 05:09 How AI Can Help Agencies in Writing Content 06:37 Automating Research, Onsite SEO, and More 07:57 The Impact of AI on Job Roles and Agency Adaptation 09:05 Expanding Service Offerings with AI 11:05 Agencies Becoming Strategic 13:30 Pricing Challenge 14:17 Expanding Agency Roles 16:04 Job Impact and Value Addition in the AI Era 17:02 Enhancing Developer Productivity with AI 17:41 Balanced Human-Machine Collaboration in Content Creation 18:28 Managing Content Overlap and AI-Generated Content 20:30 AI-Driven Content Collection and Streamlining Processes 23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals 24:09 Efficiency and Scalability 24:59 Customer Acquisition 26:15 Automating Client Acquisition with AI 28:10 How Does AI Help Digital Marketing Agencies with Branded Search 29:36 Passing the Baton: Amir Glatt to Tyler Pigott This episode was recorded live on video May 30th 2023
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