46: Changes Coming to Conversion Campaigns
13m
·
Master Your Marketing
·
Meta has announced new changes to Website Conversion Events. What does this mean?
- You won’t need to prioritise 8 Conversion events
- There is no need to turn on value sets to optimise for value
- The Aggregated Event Measurment tab will be removed, and I’ve already seen this within some ad accounts.
- You won’t be required to verify your domain
- Previously, you had to verify your domain to prioritise for Eeb Events to confirm you own it.
- This won’t be required. Although domain verification won’t be required, I still suggest you do this for domain and link ownership.
- There is no need to select a conversion domain under your ad creative tracking. This will no longer be required.
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KEY EPISODE TAKEAWAYS Why the change of Podcast name Sharing exciting personal news Follow me on Instagram https://www.instagram.com/ashleybostonhq/
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Find out more about how you can work with me https://www.ashleybostonhq.com Ash x
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