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Chapter 7 - Achtung Baby
55m
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U2-Y
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Bono has said that 'Achtung Baby' is the sound of four men chopping down the Joshua Tree.
For graphic designer and art director Steve Averill, he would also take part in this ritualistic creative evolution to make way for the kaleidoscopic explosion that was the sleeve for U2's 7th LP.
Working for the first time with designer Shaughn McGrath, we explore what happened with U2's image and design sensibility after they went away, 'to dream it all up again'.
https://www.stephenaverill.com/u2y
www.instagram.com/stephenaverilldesign
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The episode Chapter 7 - Achtung Baby from the podcast U2-Y has a duration of
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More episodes from U2-Y
Bonus - Typesetting, Advertising and Liquid Lights
A short bonus episode, taken from an outtake from our very first conversation about Steve's early days as a young man in Ireland, obsessed with rock and roll and design.
https://www.stephenaverill.com/store
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Chapter 10 - Epilogue Part 2
The second of two parts that bring the U2-Y podcast to a conclusion.
Here in the final episode, Gareth and Steve look back across the the series and talk generally about the later stages of Steve's role with U2 and his retirement years.
NEWS: Steve's store is now live, featuring limited edition prints from his trip to Death Valley in 1986 with U2 for the Joshua Tree cover shoot.
https://www.stephenaverill.com/store
Thank you for listening.
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Chapter 10 - Epilogue Part 1 - Q&A
The first of two parts that bring the U2-Y podcast to a conclusion.
Here in part one, Steve answers questions as submitted by you, the listener.
NEWS: Steve's store is now live, featuring limited edition prints from his trip to Death Valley in 1986 with U2 for the Joshua Tree cover shoot.
https://www.stephenaverill.com/store
Hosted on Acast. See acast.com/privacy for more information.
Chapter 9 - Pop
U2's 9th full length release and possibly their most provocative to date, sees the boundaries pushed even further than before.
What U2 could look like and what they could sound like was challenged yet again, and possibly for the last time.
Firmly in the digital age of design, yet its biggest influences were from the Pop Art movement, the design policy for 'Pop' was born out of 'what would Warhol or Liechtenstein do with a computer?'.
With a highly elaborate tour programme release alongside a stage show that fed back into the sleeve design, there is plenty to talk about in our penultimate episode.
Got questions for Steve?
Ask him anything and we'll answer your questions on the finale.
https://www.stephenaverill.com/u2y
https://www.stephenaverill.com/asksteve
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Chapter 7B - Zooropa
Vorsprung durch technik .. or 'Advancement through technology'.
'Zooropa', U2's 8th record, is effectively a companion release for 'Achtung Baby' that sprung out of the Zoo TV and Zooropa tour.
This release holds great significance to our story. It is the first time the computer finds its way into the design studio and thus the first digital record sleeve that Steve art directed. It marked the dawn of a new era of design.
In this shorter chat, we talk about Zooropa and the wide gamut of merchandise in the campaign including the Propaganda magazine, U2's own dedicated publication.
https://www.stephenaverill.com/u2y
www.instagram.com/stephenaverilldesign
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