Redefining Success in the Social Media Recession

26m · Girl Means Business · 14 Jun 10:00

Are you struggling to keep your social media engagement levels high as we leave the pandemic behind? Don't worry; you're not alone. In this eye-opening episode, I discuss the so-called "social media recession" and reveal why it's not necessarily a bad thing for your business.

We begin by exploring the decline in engagement across various platforms, with even large accounts suffering from a drop in comments, shares, and views. The pandemic-era spike in social media usage may have been thrilling, but was it sustainable?

Listen in as I share personal experiences and discuss the problem of burnout and uncertainty on platforms like TikTok and Twitter. As we navigate this social media recession, it's crucial to have clarity on the purpose and goals of your online presence.

Finally, I offer some valuable tips on how to keep your content fresh and exciting for both you and your audience.

Don't let the recession get you down – learn how to strike the right balance between engagement and sustainability on all your social media channels. Tune in now and discover the silver lining of the social media recession!

_______________________________________
Let's Work Together:

Instagram Audits: www.girlmeansbusiness.com/audit

Inbox Insider Email Course: www.girlmeansbusiness.com/inbox

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact

_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/

_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

The episode Redefining Success in the Social Media Recession from the podcast Girl Means Business has a duration of 26:28. It was first published 14 Jun 10:00. The cover art and the content belong to their respective owners.

Permalink

More episodes from Girl Means Business

Organic vs Paid Marketing: Strategies for Small Business Growth

Send Me A Message or Question About This Episode

Have you ever been stumped by the decision of whether to invest in organic or paid marketing for your small business? You're not alone! This episode is a deep dive into the merits and trade-offs of both, sparked by a listener question. Discover the benefits of SEO and content creation, and learn how strategic ad campaigns can make a difference to your bottom line

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

A photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab

_______________________________________

Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact

_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/

_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Empowering Women to Break Free from Imposter Syndrome with Ludovica Colella

Send Me A Message or Question About This Episode

Ever felt like a fraud in your own life? Discover how to smash through the imposter syndrome glass ceiling with Ludovica Colella, a transformation coach who's equipping millennial women with the tools to cultivate confidence and ditch self-doubt. Our enlightening conversation digs into the roots of imposter syndrome and its grip on women's self-perception, highlighting how to transition from negative self-talk to embracing our ideal selves. Ludovica's expert insights on overcoming the urge to please everyone promise to revolutionize the way you approach your own potential and success.

Get to Know Ludovica:
Website: https://lu-cole.com/

Instagram: https://www.instagram.com/ludovica_colella_coaching/?igshid=MmIzYWVlNDQ5Yg%3D%3D

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

A photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab

_______________________________________

Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact

_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/

_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Paying for Views? Instagram's New Meta Verified Test

Send Me A Message or Question About This Episode

Could your Instagram presence soon come with a price tag? This week I am peeling back the curtain on Instagram's latest experiment – Meta Verified – a program that might just put the success of your Instagram account behind a paywall. It's a controversial move that's sparking debates across the board, and in this episode, we're dissecting every angle. From the implications for creators and business owners who've built their livelihoods on the platform, to the broader consequences for our digital strategies, we're tackling the tough questions about this potential shift towards a monetized tier system. As we navigate this new terrain, I offer insights on how to adapt and stay ahead, even as the social media ground shifts beneath our feet.

I want to hear your thoughts on this latest update - click the "Send Message" link below and you can send me a direct text message with your feedback on this week's topic

5 Social Media Strategies That Are Working Right Now

Send Me A Message or Question About This Episode

Ever felt caught in the social media whirlwind, yet can't deny its pull on your business's success? This week we're tackling the complex love-hate relationship with these digital platforms. From the latest strategies that are rocking the social media landscape in 2024 to embracing the burnout without letting it defeat us, this episode is your guide through the maze. Whether you're a social media pro or someone cautiously reevaluating its role in your marketing toolkit, I've got insights that promise to reshape how you engage with your audience online.

Try ManyChat -https://manychat.pxf.io/gmb

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

A photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab

What is your USP {Unique Selling Point}?

Discover the secret sauce that makes your business irresistible by uncovering your USP - Unique Selling Point.

Your USP is the special thing that sets you and your business apart from everyone else. In this episode, we are deep-diving how to craft your USP and then incorporate it into your brand and messaging.

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

Every Podcast » Girl Means Business » Redefining Success in the Social Media Recession