The Tupperware Queen
29m
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HISTORY This Week
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July 2, 1957. At the annual Tupperware jubilee in Florida, company VP Brownie Wise is admiring her handiwork. 1,200 people have convened on her private island for a luau—complete with live lobsters, orchid leis and prizes for Tupperware’s top sellers. Most of the people here owe their job to her. That's because Brownie perfected a sales strategy that has made the innovative plastic product famous. Not to mention a cash cow. She's famous, too: Fortune and CBS News have hailed her as a savvy corporate leader. But tonight, at this fabulous celebration of the company's glittering success, storm clouds are gathering. How did a single mom from Michigan turn a simple household product into a juggernaut? And how did all go wrong?
Special thanks to our guests: Alison Clarke, design history professor at University of Applied Arts - Vienna and author of Tupperware: The Promise of Plastic in 1950s America; and Bob Kealing, author of Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Empire.
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The episode The Tupperware Queen from the podcast HISTORY This Week has a duration of
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