3 mistakes to avoid on your Studio Website, and what to do instead

Your fortune is in the follow up

Imagine this: We are chatting on a zoom call, and I ask you, what is your follow up process when someone contacts you through a form on your website or after you have a one-time class or camp? Do you have a process, do you wing it as you go, or do you not follow up?

In this episode we will talk about why following up is not just formality but a golden opportunity for signing up new students or re-enrolling the once who just took your class or camp.  Because the fortune is in the follow up.

It comes down to 5 key moments when following up can truly make a difference. Let's explore them together:

1. After initial inquiries: When someone expresses interest in your art classes—whether through your website, a phone call, social media, or a text message—don't hesitate to reach out right away!
2. After an amazing individual or trial class, camp, or open studio: this time is even more important to follow up and be in front of them.
3. After providing class details when someone reaches out: If you've shared specific details about your classes or your studio, make sure to follow up and check they received the information
4. Prior to class registration deadlines: it's a great idea to send friendly reminders to potential students who have shown interest but haven't signed-up yet.
5. Follow-up after missed opportunities: If someone expressed interest but didn't end up signing-up for some reason, it's also important to follow with them.

In a nutshell, following up and staying top of mind is super important! It's all about providing the information potential and existing students need, standing out from the crowd, showing off your professionalism and building meaningful connections. When you reach out to people, you greatly increase your chances of signing them up. So don't underestimate the power of following up—it's the key to growing your studio!

I hope this episode was helpful and now I would like to get your wheels turning and think about how you can follow up in these 5 key moments, so you stay top of mind and ahead of other studios.

And if you have not done so yet please join our private Facebook group Creative Studio Owners to be with other like-minded Creative Studio owners, exchange ideas, learn from each other and spread your wisdom.

How to write your perfect class description

Let's start by understanding the power of your words. When your words inspire and connect with potential students, they'll line up to join your classes. But if your copy is boring or uninspiring, it can kill your sign-ups. It is is a powerful tool. Whether it's flyers, websites, social media, emails, or any marketing material, your copy can make a huge difference in getting students to sign up for your classes.

Before even writing a word, the first step is to focus entirely on what is important to potential students (not the studio owner). 

In this episode, we give you a concrete example of why that step is so important. Then we explain the 6 elements for your copy that will make you the absolute choice for your ideal students.

1. Emphasize the Experience and Benefits
2. Use Strategic Keywords
3. Add Visual Storytelling
4. Include Testimonials
5. Make the Layout Easy to Scan
6. Include a strong Call to Action (CTA)

Listen for examples and details in this episode.

Your Action Task:

Review your website, social media descriptions, and flyers. Assess whether your messaging is centered on your students' perspective and if you have implemented these 6 steps. If not, it's time to grab that red pen and make the necessary revisions for maximum impact. Because a boring copy will make your potential students click away faster than you can say, "class dismissed." So, let your creativity shine, use words that speak to their hearts, and show them why your classes are the absolute best choice.

I hope this episode was helpful on how to focus on your students with steps to create a class description that stands out from the crowd. Get creative, speak from the heart, and show potential students why your classes are the absolute best choice. Good luck!

And if you have not done so yet please join our private Facebook group Creative Studio Owners to be with other like-minded Creative Studio owners, exchange ideas, learn from each other and spread your wisdom.

4 benefits of ongoing programs

The 4 absolute benefits of offering ongoing programs

Picture this: You've just finished an amazing class where both you and the students had a fantastic time. You're feeling great and ready to relax. However, there's another class coming up and it's only half full. The stress settling in, and the uncertainty of the next class prevents you from fully enjoying the success of the previous one. But what if you could have the same students return for the next class?

That would be awesome, right? Well, you can achieve that by offering monthly classes or seasonal programs lasting 6-8 weeks. This approach could truly transform your art studio.

In this episode, we will explore the benefits for both you and your students when you offer ongoing programs. I will also share strategies on how to effectively communicate the value of ongoing classes to your students and motivate them to sign. We will give you several real-life examples you can implement for your own situation.

Let's explore the benefits together:

1. Save you a lot of marketing effort. Because instead of constantly promoting individual classes, you can focus on advertising the whole program as a package. That way, you need to reach your students once you are done.  

1. Bring recurring revenue for your studio you can rely on. Instead of relying on one-time class fees, you get students to either pay for the entire season once or have ongoing monthly payments and have a steady stream of income.

1. You can showcase your students' progress and show the ongoing benefits your classes offer. That is really motivating and keeps them engaged and excited about being with you.

1. With their ongoing progress, you will have a bunch of success stories. To use in your sales. Showcasing real-life examples of artistic development and transformation will attract new students but also proves to them that your program is worth it.

Hope this episode was helpful, and now I would like to get your wheels turning and think about how you would add ongoing classes to your program.

If you are not sure where to start the conversation with your existing students and invite them into your ongoing classes, listen to episode #15 How to make Students come back for more.  

And if you have not done so yet please join our private Facebook group Creative Studio Owners to be with other like-minded Creative Studio owners, exchange ideas, learn from each other and spread your wisdom.

What makes you a CEO

Embracing Your Role as a Business Owner: Becoming a Creative CEO

How to embrace being a business owner first and teacher second

What makes you a CEO?

Remember when you first started your Studio? You had dreams of teaching whatever you wanted, having free time for your family and art, and making more money. However, the reality turned out to be quite different. You found yourself constantly seeking students, managing finances, and dealing with the complexities of running a business. This is not what you had in mind, right?

In this episode, we will discuss the practical steps you can take to change your situation, eliminate the overwhelm, and reduce frustration. We will also explain how these steps will change how you see yourself and ultimately grow your Studio. 

Here is the first, and most important step: shift in your mindset. I want you to see yourself as a business owner who happens to be a teacher, rather than a teacher who simply has a business. You are the CEO of your Studio, with the ultimate decision-making power. You choose the vendors, determine the classes you offer, decide whom and where to teach, and most importantly, envision the future of your business. Regardless of the size of your Studio or how long you've been in business, whether you have employees or not, you are a creative CEO.

Once you embrace this mindset shift, you'll start thinking like a true CEO. You'll focus on building a business that allows you to do what you love while delegating other tasks to free up your time and increase your income. It's a game-changer, believe me.

Then take these 3 steps:

1. Believe that you have true Business, even if it is small at the moment
2. Have a vision of what you want to achieve and make every decision based on that.
3. Never stop learning. leave your comfort zone daily. If you grow, your Studio business grows. Remember, you are more than an Art Teacher. You are the visionary CEO of your Business.

Hope this episode was helpful and now I would like to get your mindset switch to see you Studio business grow.

And if you have not done so yet please join our private Facebook group Creative Studio Owners to be with other like-minded Creative Studio owners, exchange ideas, learn from each other and spread your wisdom.

The 4 absolute benefits of offering ongoing Programs

Picture this: You've just finished an amazing class where both you and the students had a fantastic time. You're feeling great and ready to relax. However, there's another class coming up and it's only half full. The stress settling in, and the uncertainty of the next class prevents you from fully enjoying the success of the previous one. But what if you could have the same students return for the next class?

That would be awesome, right? Well, you can achieve that by offering monthly classes or seasonal programs lasting 6-8 weeks. This approach could truly transform your art studio.

In this episode, we will explore the benefits for both you and your students when you offer ongoing programs. I will also share strategies on how to effectively communicate the value of ongoing classes to your students and motivate them to sign. We will give you several real-life examples you can implement for your own situation.

Here is the simplified list, the podcast has examples and detailed explanation:

1. Save you a lot of marketing effort. Because instead of constantly promoting individual classes, you can focus on advertising the whole program as a package. That way, you need to reach your students once you are done. 

2. Bring recurring revenue for your studio you can rely on. Instead of relying on one-time class fees, you get students to either pay for the entire season once or have ongoing monthly payments and have a steady stream of income.

 3. You can showcase your students' progress and show the ongoing benefits your classes offer. That is really motivating and keeps them engaged and excited about being with you. 

4. With their ongoing progress, you will have a bunch of success stories. To use in your sales. Showcasing real-life examples of artistic development and transformation will attract new students but also proves to them that your program is worth it. 

Listen to this episode to get your wheels turning and think about how you would add ongoing classes to your program.

If you are not sure where to start the conversation with your existing students and invite them into your ongoing classes, listen to episode #15 How to make Students come back for more.

And if you have not done so yet please join our private Facebook group Creative Studio Owners to be with other like-minded Creative Studio owners, exchange ideas, learn from each other and spread your wisdom.