From high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston (@ztpwhiskey) has seen the whiskey landscape change over the years. We talk with Zach about his take on what makes a good brand story, limited releases and the world of bourbon influencers.

The episode 77: @ztpwhiskey from the podcast Eat. Drink. Social: Social Media Marketing in the Food & Beverage Industry has a duration of 50:19. It was first published 11 Jul 02:31. The cover art and the content belong to their respective owners.

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