#78 | Don Norman | Design for a Better World: Sustainability, Meaning, Humanity & Future.
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Designdrives
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In this episode, we delve into the relationship between design as a creative discipline and how systems and tools shape this creativity for better or worse.
We also talk about why it helps designers to customize their processes and how this allows designers to focus on where they can have the most impact, which is often the strategic side of design, as well as the psychological aspects of the creative problem-solving process.
In this episode, we look at:
How can you challenge the design brief while avoiding "quick assumptions/solutions"?
How do you choose the best methods to solve the problem (JTBD, Sprints, etc.)?
How do you incorporate principles of visual perception and affordance into your design process?
How do you create artificial friction in your designs?
How can designers envision the future using today's tools?
And plenty more!
Thank you very much for your time and knowledge, Mustafa!
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The Guest
Mustafa is a Staff Product Designer at Twitter working on design systems.
Previously he was UX lead on install-ability on Chrome and Design Advocate at Google. His work involves bridging the Mobile and Desktop PWA Eng through cross-platform designs. He takes concepts through requirements docs to fully finished and implemented designs.
Also he was the UX design lead and manager for the Developer Relations Infrastructure team and launched Google.dev, a learning platform for developers.
He can create interactive prototypes, whiteboard/brainstorming, paper prototyping, and low and high fidelity mock-ups quickly. He is also a Design Sprint Master Trainer and has led numerous design sprints for Google's product teams and top-tier partners.
He has over twenty years of experience working with a variety of organizations, including News International, Middlesex University, Metro Newspaper, BBC/Arts Council of England, and Macmillan Publishing, in a variety of sectors, including publishing, charities, local, central government, education, and finance.
He has also been asked to write articles for the Times Online and.netmagazine, as well as to speak at Future of Web Design and London Web Meetup.
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