Boost Your Boutique with Emily Benson cover logo

Shattering Income Norms: When Women Boutique Owners Make More Than Their Husbands

45m · Boost Your Boutique with Emily Benson · 24 Jul 09:00

3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from women getting bank accounts. 

4:09.2: I want to recognize that things are changing in the boutique industry, especially because it is a woman-led business, and I'm sorry, I'm a woman female-identifying.

5:07.0: I think this is a big piece of it is when you are starting to make more money, you have more access to things. You have the ability to really affect change when you have that economic power, when you have wealth when you have money, and for so many of my scale girlies out there, my scale people out there for you, you have so many opportunities to build wealth.

6:49.6: That's where this stuff, this Underlying retail mindset stuff starts to come up around us being wealthier than our spouse, wealthier than our parents, making more money than family members. 

6:56.5: The boutique industry is definitely a path to wealth, a path to building a sustainable business and a sustainable income for your family and a sustainable like this is not a hobby.

9:48.4: If we're not the change in the conversation, then no one's going to change for us.

11:10.3: I speak from a place of knowing where you're at, having worked through some of it and like still working through it with you on this podcast, like coaching myself as we go through this.

14:12.2: How does that power dynamic play out within society, within your home, and within your family? 

14:55.7: What happens when we do make half a million dollars a year, our husband gets to quit their job, wants to quit their job, and stay home and take care of the kids? Or, maybe doesn't stay home and fully take care of the kids, but is the lead at the house.

18:00.4: I think with an untraditional relationship and a traditional male-female identifying household partnership where that we have all been sold I do think that there are some unique things going on.

21:03.1: You've got to figure out how to navigate with your partner. Managing what you want, managing the downtime, managing your family time, managing that labor at home. 

22:18.3: A lot of insecurities can come up when money shifts and money gets different, right? 

24:21.8: You have to navigate in a way that works for you and not forgetting how powerful the money that you're bringing in can be and what it could afford you, what it could give in your life to your partner. 

26:33.4: There is an opportunity for us to start to embrace women as being head of household. 

31:18.1: But you are allowed to gently and firmly push back when people challenge your little business. Oh, yeah. My little business. Yeah, it paid for my new Mercedes. Oh, yeah. My little business that paid for our house.

32:20.8: Be okay pushing back, and then be okay with people not understanding. You are still allowed to be the change. You are still allowed to speak that things are changing. 

35:45.9: I want you to feel empowered. I want you to feel like you own a business that is successful, even if don't feel like that all the time. And I want you to start thinking about as you grow this business happens next. 

39:18.0: There's so many opportunities for you to make more money and make money with the power and the leverage that you have with your...

The episode Shattering Income Norms: When Women Boutique Owners Make More Than Their Husbands from the podcast Boost Your Boutique with Emily Benson has a duration of 45:01. It was first published 24 Jul 09:00. The cover art and the content belong to their respective owners.

More episodes from Boost Your Boutique with Emily Benson

How to Prepare for Black Friday as a Retail Business Owner NOW: Half Way To Black Friday!

Are you ready to make this Black Friday your most successful yet? This episode will help you to prepare for Black Friday as a product-seller or retail business owner. 

We are half way to Black Friday! That’s right, at the time this episode is published we are only 6 months away from this pivotal time of year for product-sellers, and while it might feel a bit early to be thinking about Black Friday, as a retail business owner, product seller, or boutique business owner, the time to start preparing for fall inventory and promotions is NOW! 

Black Friday is a great time of year to gain new customers, build brand loyalty, and make some money. Learn how early planning can maximize your sales and give you a competitive edge. I have some really great success strategies for small retail business owners in this episode. 

Check out my Black Friday Masterclass!

Want to make more profits year over year in your product-selling business?👇

➡️ Get all the details and sign up for Profit Power Tools here

Mentioned in this episode:

Join Profit Power Tools today!

Join Profit Power Tools today!

Profit Power Tools

3 Secret Ways To Find Profitable Products In 2024

Do you want to make more profit from your products in 2024?

I’m breaking down three secret ways to discover profitable products in 2024, tailored for boutique owners, wholesalers, and retailers. 

➡️ Get all the details and sign up for Profit Power Tools here

If you’re a product seller who has had your business for a number of years and are doing well, but you want to generate enough profit to quit your 9-5 or hire someone, and get back to being calm and creative in your growing business - this episode is for you!

I’ve had clients come to me worried they have to close down their business because they are so in debt and can’t see a way out. But within just 12 months, I’ve helped them get out of the debt and put cash in their bank account. 

I’ve helped product sellers make 7% more profit year over year, or as much as $88,000 more profit in 8 months without using ads or relying on more sales. I’m going to walk you through some of those changes in this podcast episode. 

➡️ Ready to increase your profits in 2024 and beyond? Get all the details and sign up for Profit Power Tools here

Your Boutique Can Be Profitable: Sharing Profit Power Tools

Your Boutique Can Be Profitable: Everything You Need to Know About Profit Power Tools

Big news! Today, I'm sharing my excitement about my new Profit Power Tools program and its why it's a game changing program for boutique owners, wholesalers and independent retailers.

➡️ Get all the details and add your name to the waitlist here!

• Introduction to Profit Power Tools program: Are you a product business that makes sales but is struggling to become profitable? Profit Power Tools is the solution to help businesses understand their financial data and make strategic decisions to improve profitability.

• I share my own experience honing my financial capabilities and the impact of generational attitudes towards women and money. I highlight the significance of financial literacy for women and the different challenges they may face in managing finances.

• I provide a detailed overview of the launch plan for the upcoming program, with the opening and closing dates, the live teaching schedule, and the availability of waitlist bonuses.

➡️ Get all the details and add your name to the waitlist here!

Chic Chronicles: Navigating 20+ Years of Fashion and Friendship with Noelle Auberger

11:45.1 We did what we wanted.  We did it pretty professionally and we did it with like a level of class and style where people took us seriously.

11:58.2 We had access to these amazing creative tools, professors who really pushed us, who gave us Tons of access and free time to play and explore with our art. And like our minds were just so rich. And I think you and I, and our whole friend group, we were all just like reveling in this.

18:36.7 I need to get in to see a client. I need to convince them that what I have to offer is a value. I need to find out how to make it a value to them because Sometimes they're not advertising in with my brands or sometimes they don't believe in the types of things I'm talking about.

18:52.4 So it's a process of getting in, building awareness, making sure they understand what I'm offering, and then trying to find those fits, you know, trying to find that right fit for my clients are all for it.

21:51.0 One of the reasons I want to have you on is because you and I are the type of people were just like, we have this idea and we're going to go for it and we're going to put the blinders on. We're not going to ask for permission. In fact, like we didn't even think that we needed to ask for permission, let alone even like, you know, skip that part. It was just like, no, we're going to do this and we're going to do this.

28:00.4 follow that gut, follow your intuition, follow your thought, follow your, you know, and there's so much of that that like, that's where the magic comes out of.

31:17.6 There's so much heaviness, I think that women are still carrying and processing just from that,  that you need good girlfriends, sisterhood. You need that so bad to be able to function, to be able to function and come out of this with any kind of head on your shoulders to get through any sort of day to day functionality.

33:29.9 Owning those choices, you know, as a woman and being informed and being involved in guiding those choices gives you so much agency and so much more freedom than I think it allows. It also allows me as a business woman to operate with a lot more levity. 

34:31.0 Our dynamics and the systemic structures that have been built are not really afforded the luxuries to women that may have been afforded to men in the past when they were the breadwinner, right? 

35:12.5 Because you are commission based in your ad sales, right? So very, very similar to a boutique in that you kind of never know what's coming, but you kind of do, but like one day you're making a ton the next day you're like, Darn that deal fell through. Very dry seasons. And then there's like Q4, which is bananas, right? Which is very similar to how retail works, right? 

36.24.7 there's so many things right that'll pull you off track so many little stressors so many flare ups, whether it's a, you know, client you didn't close or it's a sale you see walk out the door, you know,  It can be, it can be really demoralizing.

37:18.0 Go back to your toolkit and what works for you instead of going down the, let me beat myself up over what a loser I am because that sale didn't close.

38:30.2 If you can master a rebound, you can master the game. And that's what it's all about is not letting that little ops offset

40:35.0 The reality of us sitting here is we are very powerful women. We have created a lot of wonderful things in our life. What's to say that cannot continue.

43:25.6 Iowa didn't win because Caitlin Clark was the Michael Jordan of that team. Michael Jordan had to learn. He needed Scotty Pippen. He needed Dennis...

My Advice for Boutique Owners in 2024

Want to watch this on YouTube? Click here to go to my YouTube Channel

Want to sign up for Reels for Retail? Click here to learn more and sign up.

Buy The Ultimate Boutique Handbook on Amazon

Buy The Retail Mindset on Amazon

Every Podcast » Boost Your Boutique with Emily Benson » Shattering Income Norms: When Women Boutique Owners Make More Than Their Husbands