Girl Means Business cover logo

Discovering Your Business Niche: A Guide to Standing Out and Focusing Your Brand

23m · Girl Means Business · 02 Aug 15:00

Have you ever had the feeling that your business is just getting lost in the crowd? That you're trying so hard to appeal to everyone, but in the process, you're not standing out to anyone? That's likely because your brand lacks a definitive niche. 

We'll debunk the myth that a "lifestyle brand" can be a niche and the importance of specialization in a particular area of work.

To make this journey easier, I've created a special tool for you - the Know Your Niche Workbook, designed to help you discover your niche and refocus your business. So, gear up and let's embark on this transformative journey to redefine your brand and cater to your ideal clients with a laser-focused niche! 

Workbook: https://spring-feather-348.myflodesk.com

Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything

_______________________________________
Let's Work Together:

Instagram Audits: www.girlmeansbusiness.com/audit

Inbox Insider Email Course: www.girlmeansbusiness.com/inbox

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact


_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/


_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

The episode Discovering Your Business Niche: A Guide to Standing Out and Focusing Your Brand from the podcast Girl Means Business has a duration of 23:02. It was first published 02 Aug 15:00. The cover art and the content belong to their respective owners.

More episodes from Girl Means Business

Organic vs Paid Marketing: Strategies for Small Business Growth

Send Me A Message or Question About This Episode

Have you ever been stumped by the decision of whether to invest in organic or paid marketing for your small business? You're not alone! This episode is a deep dive into the merits and trade-offs of both, sparked by a listener question. Discover the benefits of SEO and content creation, and learn how strategic ad campaigns can make a difference to your bottom line

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

A photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab



_______________________________________

Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact


_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/


_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Empowering Women to Break Free from Imposter Syndrome with Ludovica Colella

Send Me A Message or Question About This Episode

Ever felt like a fraud in your own life? Discover how to smash through the imposter syndrome glass ceiling with Ludovica Colella, a transformation coach who's equipping millennial women with the tools to cultivate confidence and ditch self-doubt. Our enlightening conversation digs into the roots of imposter syndrome and its grip on women's self-perception, highlighting how to transition from negative self-talk to embracing our ideal selves. Ludovica's expert insights on overcoming the urge to please everyone promise to revolutionize the way you approach your own potential and success.

Get to Know Ludovica:
Website: https://lu-cole.com/

Instagram: https://www.instagram.com/ludovica_colella_coaching/?igshid=MmIzYWVlNDQ5Yg%3D%3D

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

A photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab



_______________________________________

Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact


_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/


_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Paying for Views? Instagram's New Meta Verified Test

Send Me A Message or Question About This Episode

Could your Instagram presence soon come with a price tag? This week I am peeling back the curtain on Instagram's latest experiment – Meta Verified – a program that might just put the success of your Instagram account behind a paywall. It's a controversial move that's sparking debates across the board, and in this episode, we're dissecting every angle. From the implications for creators and business owners who've built their livelihoods on the platform, to the broader consequences for our digital strategies, we're tackling the tough questions about this potential shift towards a monetized tier system. As we navigate this new terrain, I offer insights on how to adapt and stay ahead, even as the social media ground shifts beneath our feet.

I want to hear your thoughts on this latest update - click the "Send Message" link below and you can send me a direct text message with your feedback on this week's topic



_______________________________________

Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact


_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/


_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

5 Social Media Strategies That Are Working Right Now

Send Me A Message or Question About This Episode

Ever felt caught in the social media whirlwind, yet can't deny its pull on your business's success? This week we're tackling the complex love-hate relationship with these digital platforms. From the latest strategies that are rocking the social media landscape in 2024 to embracing the burnout without letting it defeat us, this episode is your guide through the maze. Whether you're a social media pro or someone cautiously reevaluating its role in your marketing toolkit, I've got insights that promise to reshape how you engage with your audience online.


Try ManyChat -https://manychat.pxf.io/gmb

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U

A photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab



_______________________________________

Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact


_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/


_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

What is your USP {Unique Selling Point}?

Discover the secret sauce that makes your business irresistible by uncovering your USP - Unique Selling Point.

Your USP is the special thing that sets you and your business apart from everyone else. In this episode, we are deep-diving how to craft your USP and then incorporate it into your brand and messaging.

TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4U



_______________________________________

Ask Me Anything: https://girlmeansbusiness.com/ask-me-anything

_______________________________________

Let's Work Together:

The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab

1:1 Coaching Sessions: www.girlmeansbusiness.com/contact


_______________________________________
Free Resources:

Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/


_______________________________________
Let's Be Friends:

Instagram: www.instagram.com/girlmeansbusiness

Facebook: www.facebook.com/girlmeansbusiness

Every Podcast » Girl Means Business » Discovering Your Business Niche: A Guide to Standing Out and Focusing Your Brand