What's Happening at DMEXCO 2023: The Power of AI in Digital Marketing & Beyond
39m
·
IAB Europe : Digital Dawn podcast
·
Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO 2023 conference – AI.
Discover all that the event has to offer, including Retail Media and Sustainability, and how you can gain valuable insights into the future of digital marketing and tech. Don't miss this thought-provoking episode that promises to redefine your perspective on DMEXCO.
The episode What's Happening at DMEXCO 2023: The Power of AI in Digital Marketing & Beyond from the podcast IAB Europe : Digital Dawn podcast has a duration of
39:02. It was first published
More episodes from IAB Europe : Digital Dawn podcast
IAB Europe’s Policy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo
In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation. Tune in and discover more.
Navigating Social Audience Measurement in Europe
Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.
They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.
Sustainability Policy: Navigating Challenges & Shaping the Future of Digital Advertising
In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza, Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape, the role that policy can play in setting measurement standards to help reduce carbon emissions, and the vital need for collaboration in shaping coherent sustainability policies in the future. Tune in and discover how the industry can actively contribute to a more sustainable digital advertising landscape today.
Decoding Digital Advertising’s Carbon Footprint
To kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for and why corporate emission reporting is so important. Tune in as they unravel the complexities and highlight the urgency of addressing the carbon footprint of digital advertising.
The Driver Behind Retail Media?
Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, and how technology can help unlock its full potential.