Are You Selling Fillet Mignon at Beef Jerky Prices?
9m
·
MegaMarketer Coachcast for Contractors
·
Good price positioning is a huge problem for contractors. Most are doing way too much for far too little, but how do you demand more premium pricing? It's all in the messaging.
The episode Are You Selling Fillet Mignon at Beef Jerky Prices? from the podcast MegaMarketer Coachcast for Contractors has a duration of
9:09. It was first published
More episodes from MegaMarketer Coachcast for Contractors
Adams Hudson’s Best Advice to Contractors
Years of contractor marketing advice all rolled into one simple statement: Existing customers are valuable enough to warrant more investment, and stronger relationships will transform your bottom line.
Stay Aggressive or Lose
Most contractors get complacent, playing defense hoping to hold on to what they have rather than aggressively taking market-share. But simply trying not to lose will get you beaten more times than not.
SCAMMER ALERT
Customers are skeptical of new businesses and are constantly on the lookout for being scammed. Does your communication build trust and form a mutually beneficial relationship?
Know Your Problem, Fix Your Problem
Is your strategy, messaging, and target market correct for you to achieve your 2024 goals? Contractor marketing success is within your grasp.
What’s Your Problem?
Many contractors share the same issues, questions, and frustrations. Strategy and planning can take you out of the pity party and headed toward success in 2024.