Sola Stories cover logo

82. Holiday Marketing Tips for Beauty Professionals

14m · Sola Stories · 19 Oct 23:00

As Halloween quickly approaches, the rest of the holiday season is just around the corner. We wanted to offer you some holiday marketing tips that will help you maximize the cheer and minimize the stress. These tips may also help you to bridge the gap on any year-end financial goals. Don’t let the pumpkin spice lull you into winter hibernation - let’s make these last three months your most profitable (and fun) yet.


In This Episode

[0:59] - Through major challenges, comes major triumphs.

[2:08] - Plan ahead. The holidays tend to sneak up on us and they are busy. Avoid the panic.

[3:09] - Set end of year goals. Be realistic and reassess your goals as this was a crazy year.

[4:43] - Plan holiday promotions and include all the right information for success.

[6:10] - Holiday flash sales are great for “out with the old and in with the new.”

[7:05] - Stock the walls. Prepare for that increased salon traffic.

[8:25] - Decor can turn up the vibe and direct clients to the holiday product displays.

[9:22] - You do not have to do everything. Honor the holidays that you want to celebrate.

[9:57] - Here are some ideas for easy vibe-setting for each upcoming holiday.

[11:23] - Give clients the opportunities to buy gift cards for their loved ones.

[13:20] - Whatever you decide to do or not to do, honor yourself and practice self care.


Links and Resources

Sola Salon Studios' Instagram Page

Sola Salons Studios – Website

 

The episode 82. Holiday Marketing Tips for Beauty Professionals from the podcast Sola Stories has a duration of 14:44. It was first published 19 Oct 23:00. The cover art and the content belong to their respective owners.

More episodes from Sola Stories

106. Taking Control of Your Finances with Nina Tulio

In this episode, Nina Tulio joins us to chat about taking control of your finances and getting set up for fiscal success. She shares insights on how much money of your net earnings to set aside, and her top budgeting and financial strategies to ensure you power through this year on solid financial grounds! Press play and get her top tips.

Links and Resources:

solasalons.com

Ninatulio.com

Follow Sola on Social:

Facebook | Instagram

Connect with Nina:

@ninatulio

105. It's All About the Experience Mindset with Adrienne Velazquez

New Sola Stories Podcast episode! Listen now to embark on an inspiring journey with Adrienne Velazquez — a seasoned entrepreneur and founder of The Seven Figure Boss Summit.

From building a commission salon to managing a thriving three-chair salon suite, Adrienne shares her insights on how to capitalize on the client experience and jumpstart your business with her seven-figure track.

Links and Resources:

solasalons.com

sevenfigurebosssummit.org

Follow Sola on Social:

Facebook | Instagram

Connect with Adrienne:

@thesevenfigureboss

104. A Look Back at The 2023 Faces of Sola Experience - Part 2

As we reflect on 2023, the Faces of Sola Experience stands out as one of our most memorable highlights. This podcast episode is brought to you from our archives, so you can listen to and be inspired by our 2023 Faces of Sola, recorded during the experience in March 2023!

Kimberly Loomis, Chloe Calley, Ryan Sanger, and Kayla Orth sit down with salon business coach, Nina Tulio, to share their journeys as independent beauty professionals. They provide insights into their personal goals, the challenges they've faced, and how they overcame these obstacles to become the strong business owners they are today. Listen now!

Links and Resources:

solasalons.com

Follow Sola on Social:

Facebook | Instagram

Connect with Guests:

@ninatulio

@kimberlyloomis

@hairbychloecooper

@hairlingeriethestudio.la

@hairbykaylaorth

103. A Look Back at The 2023 Faces of Sola Experience - Part 1

As we reflect on 2023, the Faces of Sola Experience stands out as one of our most memorable highlights. This podcast episode is brought to you from our archives, so you can listen to and be inspired by our 2023 Faces of Sola, recorded during the experience in March 2023!

Stacey Heintzman, Daniel Montes De Oca, Deniece Jordan, and Jaime Castanedasit down with salon business coach, Nina Tulio, to share their journeys as independent beauty professionals. They provide insights into their personal goals, the challenges they've faced, and how they overcame these obstacles to become the strong business owners they are today. Listen now!

Links and Resources:

solasalons.com

Follow Sola on Social:

Facebook | Instagram

Connect with Guests:

@ninatulio

@gingeryesthetic

@hairby_danielm

@jaimeecutzbarberstudio

@bhblounge

102. Mastering the Price Increase with Michelle Wheatley

This time of year, we are always talking about raising prices. However, with the current state of the industry, the conversation sounds a little different this time around. It's all about finding ways to lower business costs and increase service costs, all while maintaining their current client count.

In this episode, Michelle Wheatley, the Beauty Business Guide, brings her industry expertise to help you better understand your numbers, and when and how to implement a price increase for your business.

Press play and get her top tips!

Links and Resources:

solasalons.com

beautybusinessguides.com

Follow Sola on Social:

Facebook | Instagram

Connect with Michelle:

@beautybusinessguide

Every Podcast » Sola Stories » 82. Holiday Marketing Tips for Beauty Professionals