72. Salon Marketing for the Back-to-School Session
7m
·
Sola Stories
·
All good things must come to an end. With summer winding down, it’s time to capitalize on the busy back-to-school season, and we're willing to bet this season is going to be especially busy because, for many kids, this is their first time back in a normal in-person school setting.
From collaboration with your community to sales that are too hot to resist, tune in for our top tips for capitalizing on this back-to-school season.
In This Episode
[0:30] – Salon Marketing for the Back-to-School Season from the Sola Blog.
[1:08] – Understand your audience.
[1:45] – Markdowns and retail incentives.
[2:20] – Start a rewards system for repeat customers.
[2:55] – You should collaborate with other small business owners.
[3:36] – Have a back-to-school open house event!
[4:13] – Use social media to target students.
[4:40] – Consider hosting contests on social media.
[4:58] – Remember parents' needs and wants too!
[5:42] – The Sola Sessions are coming back on Monday, September 27th!
Links and Resources
Sola Salon Studios' Instagram Page
Sola Salons Studios – Website
Sola Blog
The episode 72. Salon Marketing for the Back-to-School Session from the podcast Sola Stories has a duration of
7:29. It was first published
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