How can a film generate impact?

We’re glad you asked!

After pouring your time and energy into a project be it big or small, you want to see results. But so often it’s a lacklustre outcome and your left scratching your head as to why it didn’t get the attention it deserved? Sure, your mum loved it, but let’s face it, she’ll love anything you do.

We hear about it all the time. The marketing team or ad agency, PR film etc promised it would have big results and was worth the investment, but all you hear is crickets. No thumbs up or the treasured heart emoji, no comments, likes or shares. And now you’re left with a bill and not much to crow about.

But, with a bit of planning at the outset, you can avoid having your project land in the vast silent vacuum of space and get it in front of an audience who craves it. (and shares, likes, heart.)

You’ll have them craving more, leading to high levels of engagement, big uptake on your call to action, and plenty for you to rave about. In short, your project will make an impact.

In this episode of the Moonshine Moonshot series, Mike Hill and Sue Collins are breaking down how to make an impact with film and sharing lots of info on how they’ve turned their content into world-changing documentaries.

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The episode How can a film generate impact? from the podcast Moonshine Moonshot has a duration of 15:53. It was first published 24 Feb 01:00. The cover art and the content belong to their respective owners.

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