#16: Advice for Writing Author Bios that Rock
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A well-crafted bio is essential for every author and expert and there is a simple formula to follow to make sure your bio has all the right elements. But don’t skip out on the mindset work required to FEEL as awesome about your bio as it reads.
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#16: Advice for Writing Author Bios that Rock
A well-crafted bio is essential for every author and expert and there is a simple formula to follow to make sure your bio has all the right elements. But don’t skip out on the mindset work required to FEEL as awesome about your bio as it reads.
#16: Advice for Writing Author Bios that Rock
A well-crafted bio is essential for every author and expert and there is a simple formula to follow to make sure your bio has all the right elements. But don’t skip out on the mindset work required to FEEL as awesome about your bio as it reads.
#15: Flap Copy Master Class (Writing Book Descriptions that Shine)
Most book descriptions suck! Why? Because authors and not marketers are writing them. You need to take off your author hat and put on your marketer hat before you write your book description or flap copy. This is a specialized skill and requires a lot of attention to nail these 250 or so words. Here’s what you’ll learn in this episode: •Why we call book descriptions “flap copy” and why it matters •The effect the Internet and search engine optimization has had on book descriptions •The one teeny tiny element that’s missing from almost all book copy that could double or triple your sales. •How to get your credibility across in your book description without sounding arrogant •Why other authors can be the key to a successful book description and how to find the right ones
#15: Flap Copy Master Class (Writing Book Descriptions that Shine)
Most book descriptions suck! Why? Because authors and not marketers are writing them. You need to take off your author hat and put on your marketer hat before you write your book description or flap copy. This is a specialized skill and requires a lot of attention to nail these 250 or so words. Here’s what you’ll learn in this episode: •Why we call book descriptions “flap copy” and why it matters •The effect the Internet and search engine optimization has had on book descriptions •The one teeny tiny element that’s missing from almost all book copy that could double or triple your sales. •How to get your credibility across in your book description without sounding arrogant •Why other authors can be the key to a successful book description and how to find the right ones
#14: Writing a Great Title for Your Non-Fiction Book
Titles sell books. I wish what sold books was great content. But the truth is people make snap decisions on whether to buy a book – especially a low-cost ebook. Having a great title is one of the most powerful tools at your discretion. In this episode you will learn: -Why having a great book title is so important - The one question ever title HAS to answer -10 of the rules I’ve created for myself for writing great book titles. -3 great options for testing your book title and one terrible one! -What you need to know about copyright law to protect yourself.