What Makes an Online Boutique Successful NOW?
15m
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Boost Your Boutique with Emily Benson
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46.6: I worked for seven years in corporate retail merchandising in New York City, uh, for big brands that, you know, then I started my own boutique.
2:08.0: If you are not committed to either finding cheaper wholesale items or marking things up appropriately, and I'm talking like three times markup, you will not be successful.
2:46.4: And the amount of money we make is dependent on the difference between the wholesale cost and the retail price of that item. So the bigger that gap, the more money you're going to make.
3:28.4: Because if you want to join Boutique Land and you don't have a clear vision of who you are and who your customer is, you also will fail.
4:49.9: You are allowed to have a strong point of view and that's what actually makes you stand out from the crowd.
6:10.5: Sell your own stuff. Sell your own style. If you can go to LA and you can go to some markets and you can shop other places other than just Fashion Go fair and online spots, you're going to have a better go at it because you'll be able to connect.
7:01.5: You've got to pivot to something more unique and you can inherently charge more for things that are more unique.
9:55.1: You can take your own photos, whether that's a mirror selfie or you set up a tripod just like I have right in front of me, a tripod of a video camera, and that's shooting me and I'm going to publish this out to the world.
Resources:
Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland.
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Black Friday Masterclass Access
Head here: www.blackfridaymasterclass.com You'll Learn A 5-Step Holiday SpecificStrategy that Will Increase Your Sales Between November and January (post holiday) By Up To 40%. Includes video trainings (90 min+ sessions) and a23-page workbook * Video 1:Pick a Planwe will chat about the 'Superbowl' weekend of retail and then outline a plan that is specific to YOUR boutique business * Video 2:Create a PlanHaving a profitable holiday season means that you need to plan your day-to-day Holiday weekend plan and outline your product/pricing assortment to support those goals. * Video 3:Maximize Your ProfitThe holidays are over, now what? The objective of day 3 is to give you ideas to create some marketing that prevents post-holiday sales plummet. Over 4 HOURS of recorded training!
Black Friday Masterclass
Overbought Webinar
OVERBOUGHT: A FREE Webinar for {Boutique Owners} Who Know They Have Too Much Inventory Sales have slowed. You don't have the right styles. It's almost Fall and your boutique's revenue growth feels like it needs a jolt. What if I told you if you start now, you can end this year with low stock, high bank balances and maybe even a tropical vacation in January. If...
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