Imascono CEO & Co-Founder Héctor Paz: Be Transparent With Your People
14m
·
Midstage Startup Momentum
·
When it comes to virtual and augmented reality technologies, the future that many of us have always dreamed about may already be here. That’s the case largely because of startups like Imascono, which is based in Spain. Imascono has done some amazing things while developing applied imagination and extended reality technologies that have the capacity to be used for entertainment, marketing, and industrial purposes.
Imascono co-founder Héctor Paz recently joined the Midstage Startup Momentum Podcast to talk with Roland Siebelink and Carlos Founaud about the long journey of the startup and key steps along the way.
-
How Imascono has been able to prevent employees from leaving the company.
-
How Imascono manages to connect the goals of the company with the goals of employees.
-
The methods Imascono uses to create transparency with employees.
-
The lessons Imascono has learned from negotiations involving a potential merger.
-
The biggest takeaways from Imascono’s experience in an accelerator program.
The episode Imascono CEO & Co-Founder Héctor Paz: Be Transparent With Your People from the podcast Midstage Startup Momentum has a duration of
14:33. It was first published
More episodes from Midstage Startup Momentum
#089 dub CEO Steven Wang: Expect Results Before Inspecting
How is someone with no investing experience or expertise supposed to get into the game without any know-how? Aren’t they just setting themselves up for failure? That’s no longer a concern with dub, which allows users to copy the portfolios of accomplished investors. Rather than having to pick individual stocks, dub allows users to invest in people and their ideas. It’s truly the next great innovation in investing.
Certified unicorn guide Roland Siebelink recently spoke with dub founder and CEO Steven Wang on the Midstage Startup Momentum Podcast to discuss how dub fits into the investing world and what Steven’s journey has been like as a young startup founder.
-
What it’s like having a startup in a regulated industry.
-
The unique challenge of being a young founder and hiring people twice your age.
-
How the role of a CEO changes immediately after a product launches.
-
Why it can be best not to pre-define an ideal customer profile.
-
The one company-wide metric dub uses.
-
How dub is navigating a two-sided market.
#088 Clarity CEO & Co-Founder Michael Matias: It’s All About Being on the Court
Modern technology can give us so many great things, but it also creates new challenges. Over the last year, deep fakes have emerged as one of those great challenges. Deep fakes are a form of generative AI that aims to deceive and manipulate people with things that aren’t true. Luckily, a startup like Clarity.AI is working to address this problem. Clarity serves prominent news outlets, law firms, and other organizations to verify and authenticate audio, video, and images so that people know what is fake and what is real.
Clarity CEO and co-founder Michael Matias joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast to discuss the problem of deep fakes and how Clarity is solving the problem. They also discussed a variety of topics relevant to Clarity’s journey as a tech startup.
-
How Clarity approached its move from having a security solution to having a product.
-
Approaching the challenge of having so many potential use cases.
-
The importance of action-based learning and being “on the court.”
-
How startup leaders cope early on when their product is faltering.
-
Behavior patterns that are found in successful startup leaders.
#087 LimaCharlie Founder and CEO Maxime Lamothe-Brassard: Learn it the Hard Way
Cybersecurity is one of the biggest markets emerging in the tech industry right now. There are several big players, yet there is plenty of room for startups that are being innovative and taking a different approach. LimaCharlie is the latter, creating a SecOps cloud platform that aims to bring together a variety of cybersecurity capabilities in a single platform. In other words, it’s a more simplified approach to cybersecurity in the modern era.
Naturally, by taking a different approach to things, LimaCharlie ran into some unique challenges during its startup journey. Founder & CEO Maxime Lamothe-Brassard joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to discuss some of those challenges.
-
The danger of working with investors who aren’t aligned with the company’s vision.
-
Balancing current investors versus new investors for subsequent funding rounds.
-
How to shift toward growth that gives the startup more control.
-
The challenge of tech-oriented founders becoming salesmen.
-
The shift from inbound-only sales to becoming more outbound.
-
How the core values of LimaCharlie have changed as the company has grown.
Grwth.co’s Founder Mosheh Poltorak: Product Market Fit As a Journey, Not a Destination
There is a point for all startups when it becomes necessary to ask for outside help. Sometimes that means hiring a fractional CMO to help get the go-to-market machine working. For startups in that position, there are consultants like Grwth.co available to help. Led by experienced founder Mosheh Poltorak, Grwth.co can provide fractional CMO services for startups while also having a plan to hand the reins to an in-house hire when the startup is ready.
Mosheh recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to discuss Grwth.co and share insight from his vast experience as a founder.
-
What does product-market-fit actually look like for startups?
-
Why product-market-fit is an ongoing journey rather than a destination.
-
How product-market-fit is different for B2B and B2C.
-
Why product marketing is a critical part of early startup success.
-
The importance of founders understanding their organic growth.
-
The ideal timeline and situation for startups to work with a fractional CMO.
Founders Space CEO Captain Hoff: Navigating Startup Success
For many midstage startups, finding an accelerator can be a great way to find useful guidance that can help drive better results. One of the top accelerators in the startup world today is Founders Space, which is run by Steve Hoffman (AKA Captain Hoff). Steve is a veteran of several startups and the author of several books about the startup world who brings a wealth of information and expertise to the startups that work with Founders Space.
Steve recently spoke to fellow author and startup coach Roland Siebelink on the Midstage Startup Momentum Podcast. The two covered a host of topics relevant to the journey of every founder:
-
Why it’s critical for startups to continue to innovate.
-
The qualities Steve looks for in founders that are destined for success.
-
The true meaning of product-market-fit.
-
How startups should balance growth versus and how the economic climate can be a factor.
-
The best way for startups to consider new possibilities without getting distracted.
-
How startups should pick investors and how to handle difficult investors.