Getting Past The Hype: Why We Never See Results Implementing What We Learn In Online Courses

10m · Make Me A Marketer Podcast with Landon Poburan · 02 Oct 06:00

In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.

Tactics are short-term, instantly gratifying actions that can give the illusion of progress. On the other hand, strategies are long-term plans and efforts that genuinely bring about success. Using Alex Hormozi as an example, we show how it was Hormozi's years of strategic brand-building that allowed his tactics, like his webinar, to be successful. Without the right strategy, even the best-executed tactic is likely to fail.

Key Takeaways:

Tactics vs. Strategy: Tactics are short-term actions or tools that are visible and often credited for success. Strategy, however, is the long-term plan and effort behind that success.
Illusion of Tactics: Tactics can offer instant gratification and make things seem easy, but they're not the main driver of success.
Using Alex Hormozi as a Case Study: Alex Hormozi had 500,000 people register for his webinar. But the real success driver was the 4+ years he spent building his personal brand.
The Iceberg Analogy: What we see (tactics) is just the tip of the iceberg. The real bulk (strategy) is hidden below the surface.
Dangers of Blind Copying Competitors: Simply copying another's tactics without understanding or having the underlying strategy can lead to failure.
Marketing's Seductive Nature: Marketing can be persuasive, preying on our desires for quick success. But understanding the strategy behind a success story is crucial.

Focus on Strategy for Genuine Success (Please!) Before diving into tactics, it's essential to have a solid strategy in place for long-term results.

Let’s Connect on Social Media:

YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/
Substack: https://landonpoburan.substack.com/

Inquiries? Visit My Website:
https://landonp.com/

Podcaster, Writer & Marketing Consultant.

The episode Getting Past The Hype: Why We Never See Results Implementing What We Learn In Online Courses from the podcast Make Me A Marketer Podcast with Landon Poburan has a duration of 10:59. It was first published 02 Oct 06:00. The cover art and the content belong to their respective owners.

Permalink

More episodes from Make Me A Marketer Podcast with Landon Poburan

048: Mastering Content Creation - 23 Powerful Strategies

Read the full list here:
https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get

23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming content from short form to long form, and vice versa. I discuss the importance of optimizing the creation environment, focusing on volume and time, and establishing a clear purpose or 'why' behind content creation. Inside you’ll find a list of 23 strategies you can implement today.

Links & Resources:

The Consistency Threshold
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1

How To Publish 5 (Or More) Pieces Of Content Every Day
https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of

Let’s Connect on Social Media:

Weekly Letters on Substack: https://landonpoburan.substack.com/
YouTube: https://youtube.com/@landonpoburan
TikTok: https://www.tiktok.com/@landonpoburan
Instagram: https://www.instagram.com/landonpoburan/

Inquiries? Visit My Website:
https://landonp.com/
Or, DM me anywhere I post.

Writer, Podcaster & Digital Marketing Consultant.

047: Unmasking My Biggest Failure As An Entrepreneur

My Biggest Failure as an Entrepreneur

Today, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.

In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and lows of entrepreneurship and the emotional toll it took on my personal relationships and self-worth. I discuss the brutal reality of business failure but also the immense learning and personal growth that stems from it. This video seeks to bring to light the harsh realities that don’t often make it to social media and empowers those struggling to find their path.

00:00 Introduction and Personal Journey
00:16 The Highs and Lows of Entrepreneurship
01:43 The Reality of Debt
02:29 The Beginning of a Business Venture
03:41 The Expansion and Success
09:09 The Downfall and Emotional Struggles
12:25 The Decision to Close the Gym
17:38 The Aftermath and Lessons Learned
21:31 The Importance of Self-Care and Identity
24:37 The Power of Resilience and Community
27:40 Conclusion and Final Thoughts

Links & Resources:

This Is Not What I Thought My Life Would Look Like At 35
https://landonpoburan.substack.com/p/this-is-not-what-i-thought-my-life

What Are You Willing To Sacrifice In Your Pursuit Of Success In Business
https://landonpoburan.substack.com/p/what-are-you-willing-to-sacrifice

047: 6 Warning Signs You’re Going To Burnout From Content Creation (And What To Do About It)

Identifying Warning Signs of Burnout and Strategies to Keep it at Bay

This podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own triggers and come up with individual strategies to prevent burnout.

00:00 Introduction to Burnout Warning Signs
00:58 Personal Experience with Burnout
04:35 Recognizing the Warning Signs of Burnout
06:20 Decreased Motivation as a Sign of Burnout
07:12 Lack of Concentration as a Sign of Burnout
08:07 Negativity and Mood Changes as Signs of Burnout
09:30 Fatigue and Stress as Signs of Burnout
11:00 Difficulty Sleeping as a Sign of Burnout
13:12 Coping Mechanisms and Burnout
16:02 Strategies to Keep Burnout at Bay
16:36 Simplification as a Strategy Against Burnout
18:35 Rest and Recovery as a Strategy Against Burnout
20:24 Maintaining Your Consistency Threshold
21:38 Identifying Personal Triggers and Recovery Plan
26:42 Conclusion and Final Thoughts

Links & Resources:

The Consistency Threshold
Read: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s

How To Publish 5 (Or More) Pieces Of Content Every Day
Read: https://landonpoburan.substack.com/p/how-to-publish-5-or-more-pieces-of
Watch on YouTube: https://youtu.be/DGLed3I8ukk?si=lKB4vxX7bl0WsLjE

How To Publish 5 (Or More) Pieces Of Content Every Day

In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose it across your social media platforms.

Key Takeaways:

3 Lessons I learned after years spent struggling with content creation.
My 5 step strategy for getting started and staying consistent with content creation.
My exact content creation process for creating 5+ pieces of social media content daily.
100% free content creation and AI automation tool kit.

Links & Resources:

The Consistency Threshold
Read here: https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1
Watch on YouTube: https://www.youtube.com/watch?v=MJTLs3OURgI&t=1s

ChatGPT Viral For Me Post on TikTok: https://www.tiktok.com/@landonpoburan/video/7178504599836314885

How To Build A Landing Page In 60 Seconds:
https://www.youtube.com/watch?v=XsjU6UyDBFg

The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs

Read "The Consistency Threshold" Letter on Substack:
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1

In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares his personal experiences, both successes and struggles, with consistency in different facets of his life. He also touches on the unique challenges faced by neurodivergent individuals and introduces a new perspective on how to view and manage consistency.

Key Takeaways:

Introduction to "The Consistency Threshold"
The elusive nature of true consistency
Real-life evidence of consistency's power
Exploring personal consistency examples
Understanding the "Boom or Bust" cycle in neurodiverse individuals
Recognizing and managing burnout
The importance of self-awareness and adjusting one's approach
Simplifying to maintain and regain consistency
The role of rest and recovery in sustaining consistency
Closing thoughts and a call to action for listeners to reflect on their own consistency patterns

You might also enjoy:

On Burnout: What Are You Willing To Sacrifice In Your Pursuit Of Success In Business

Every Podcast » Make Me A Marketer Podcast with Landon Poburan » Getting Past The Hype: Why We Never See Results Implementing What We Learn In Online Courses