Turning Your Data Warehouse into a Marketing Engine with Tejas Manohar
1h 0m
·
Leaders of Analytics
·
Many large organisations have the data to pull off sophisticated marketing strategies, but only if they avoid the common pitfalls that limit the potential.
In this episode I interview Tejas Manohar on the huge – and typically unexploited – potential for data-driven marketing and personalisation.
Tejas is co-founder and co-CEO of Hightouch. Hightouch is a reverse ETL platform that helps organisations synch their data warehouses with business facing tools and technology. Their products are used by big name corporations like Warner Music, Chime, Spotify, NBA, and PetSmart.
In this wide-ranging conversation Tejas and I discuss:
- What a reverse ETL platform is and why we need it
- Why Tejas is bullish on turning data warehouses into marketing engines
- The key steps marketers should take to implement personalization effectively using existing company data and platforms
- The pitfalls and common mistakes businesses make in data-driven personalisation and how to avoid these, and much more.
Tejas on LinkedIn: https://www.linkedin.com/in/tejasmanohar/
Tejas on Twitter (or is it X?): https://twitter.com/tejasmanohar
The episode Turning Your Data Warehouse into a Marketing Engine with Tejas Manohar from the podcast Leaders of Analytics has a duration of
1:00:37. It was first published
More episodes from Leaders of Analytics
Pushing the Boundaries of Healthcare through Data Science with Akshay Swaminathan
In this episode, I’m joined by the remarkably versatile Akshay Swaminathan, a polyglot who speaks 11 languages and has carved a unique path from medicine to data science.
Currently an MD-PhD candidate at Stanford, Akshay's work has taken him from building clinics in Bolivia to pushing the boundaries of healthcare through data science.
Akshay's journey is not just about his professional achievements but also his personal commitment to continuous learning and making a global impact.
His transition from medicine to data science was driven by his desire to leverage technology for social good, particularly in healthcare.
We also explore Akshay's book "Winning with Data Science" aimed at business professionals seeking to integrate data science into their operations.
In short, Akshay might just be the most interesting person you’ll come across this year.
Previous episode: Ultralearning: How to Master Hard Skills and Accelerate Your Career with Scott Young
Akshay's website: https://www.akshayswaminathan.com/
Akshay on LinkedIn: https://www.linkedin.com/in/akshay-swaminathan-68286b51/
Data Careers and Creating a Life You Don’t Need a Holiday From with Coert du Plessis
My guest in this episode is Coert du Plessis, an impressive data and analytics executive, entrepreneur and general lover of life.
Coert shares his wealth of knowledge and experience gained through a career and life full of interesting twists and turns.
In this wide-ranging conversation, we talk about:
- Coert’s journey from South African farmland to Australian board rooms
- How Coert became the CEO of MaxMine
- Why our ability to tackle climate change depends on the mining industry
- How to build and sell successful data products
- Coert’s approach to building a fulfilling and rewarding career in data and analytics
- The importance of taking risks and running life experiments, and much more.
Coert on LinkedIn: https://www.linkedin.com/in/coertdup/
My new book, 'Data-Centric Machine Learning with Python': https://www.packtpub.com/product/data-centric-machine-learning-with-python/9781804618127
Pioneering Industrial Optimisation with AI Featuring Nikolaj van Omme
My guest on this episode is Nikolaj van Omme, CEO and co-founder of Funartech.
Funartech is a Canadian company specializing in AI-driven solutions to complex industrial optimisation problems.
The company’s secret sauce is combining the two disciplines of Operations Research and Machine Learning.
Operations Research is about making the best decisions and solving problems in a structured way, using maths to optimize outcomes.
Machine learning on the other hand, is really good at spotting patterns and making predictions from lots and lots of data.
The cool part happens when we bring these two together.
ML is the detective finding clues in a sea of information, and OR is the strategist, using those clues to make the best moves.
By working together, they can tackle challenges neither could face on their own.
Find Nikolaj on LinkedIn or via Funartech's website.
Previous episode discussed in this interview: Using Data to Build a Better World with Dr Alex Antic
Unlock Your Potential: Leadership Lessons in Data Science from Sandhya Iyer
Sandy Iyer has been General Manager of Data Science at Sportsbet since the beginning of 2023, leading a dynamic team that leverages data in innovative ways.
But what does it take to lead in such a data-driven environment? How does one balance the promotion of betting products with social responsibility? And how does data shape the strategy of a betting giant like Sportsbet?
These are just a few of the questions we'll explore today.
I’ve watched Sandy's career trajectory skyrocket in the last few years, and It's been nothing short of inspiring. In this conversation we explore the key elements behind her impressive progression, including the leadership lessons has she gleaned from her time in the trenches of data science.
And more importantly, Sandy explains how can you apply these insights to your own career.
From discussing unique data science use cases that have propelled Sportsbet's success, to exploring emerging trends that will shape the future of the betting industry, Sandy offers a wealth of insights.
She also shares personal stories of challenges faced and overcome, revealing the qualities essential for any budding data scientist aspiring to become a senior analytics leader.
The Dos and Don’ts of Data Literacy with Angelika Klidas
In this digital age, data is the lifeblood of business. Just as computer literacy became a non-negotiable skill in the 21st century, data literacy is now an essential competency in our increasingly data-driven world.
Yet, despite its critical importance, it's an area where many individuals and businesses stumble.
Understanding, interpreting, and effectively using data can be challenging, even daunting.
The lack of data literacy skills can lead to misinterpretation, misuse, and missed opportunities for businesses and individuals. Many struggle to find a structured approach to elevate their data literacy skills, often feeling lost in the vast sea of numbers and metrics.
My guest in this episode, Angelika Klidas, wants to change that.
Angelika is a data literacy expert and author of the book Data Literacy in Practice. In this conversation, she shares her invaluable insights and practical tips on mastering data literacy.
Whether you're a novice or a seasoned data professional, Angelika's expertise will empower you to upskill yourself, your team, and your organisation, one data project at a time.
Angelika on LinkedIn: https://www.linkedin.com/in/angelikaklidas/
More about Data Escape Rooms here.