Raising Capital: Conversations Over Conventional Decks

Mastering Niche Marketing: Secrets to Rapid Business Growth

In this episode of Invest In Sqft, we delve into the art of niche marketing and how it can supercharge your business growth. Our guest Ben Albert shares a his journey that began without a clear niche, taking on clients from all walks of life. It's a relatable story for anyone starting a business, but the real transformation happened when the stumbled into an unfamiliar territory: the world of estheticians.

The revelation? Despite having no prior knowledge of the industry, applying fundamental marketing principles made all the difference. Ben explains how, by avoiding the monkey-see, monkey-do approach and focusing on basic marketing strategies, he was able to double an esthetician's traffic in no time.

We explore the power of niche marketing in various contexts. Whether you're a skincare professional, contractor, or service provider, the key lies in identifying your niche and refining your approach. Discover the benefits of setting your prices right and optimizing your business strategy for a specific location.

Join us in this episode to uncover the secrets of rapid business growth through niche marketing. It's time to learn how you can naturally attract the right clients and build your business effectively, all while staying true to your unique niche. Don't miss out on this valuable lesson on the Invest In Sqft podcast. Dot forget to leave a review and subscribe!

If your a business owner looking to grow their networth by investing in real assets go ahead and check out InvestInSqft.com

Designing Your Own Path: Embrace Individuality and Success

In this thought-provoking episode of Invest In Sqft, we delve into the importance of creating a social structure where competition and comparison don't steal your focus. You shouldn't constantly worry about what others have or whether they might take what's rightfully yours. It's a distraction that can keep you from designing the life you truly desire.

Our speaker shares a powerful message: it's not about driving someone else's luxury car, wearing their watches or rings, or emulating their possessions. Instead, it's about cultivating your unique tastes and pursuing what genuinely resonates with you. The path to success is as diverse as the people on it.

We explore the value of embracing your individuality, whether it's your choice of attire, like the Aarons preference for camo in professional settings, or the way you express yourself. Be unapologetically you while respecting others, and focus on contributing positively to those around you. The podcast emphasizes that by looking out for others and offering help, you can achieve incredible personal growth and success. Join us to discover the transformative power of embracing your uniqueness on the Invest In Sqft podcast.

Building A Community Is A Joke

The best communities are not built in a day thats like ageing a wine overnight and expecting it to turn into a full, well rounded, rich tasteing necter.

This is a 33 minute master class on creating a thriving community with multiple income streams that all feed into each other. Tim Kelly and his partners have created a growing thriving community of 75,000 poeple in just a few years.

If you want to create a strong community of your own this this episode is one that you dont want to miss.

Raising Capital: Conversations Over Conventional Decks

Welcome to Invest In Sqft: where in this episode we dive deep into the world of raising capital for your ventures.

Join us as we explore the fascinating journey of entrepreneurs who found success not in polished pitch decks but in unfiltered conversations.

Discover insights, strategies, and the pivotal moments that led to chooseing candid discussions over traditional presentations.

Get ready to reshape the way you think about fundraising and empowers you to navigate the capital race with confidence and authenticity.

Tune in and transform your approach to raising capital!

Episode 218: Resilient Minds, Thriving Ventures - Unleashing the Power Within Entrepreneurs to Overcome Burnout

In this episode, we delve deep into the treacherous terrain of entrepreneur burnout. Join us as we explore the subtle yet powerful warning signs that often go unnoticed, leading to the demise of even the most passionate and driven individuals. From relentless workaholism to deteriorating mental and physical health, we leave no stone unturned in uncovering the silent saboteurs that lurk beneath the surface.

But fear not! We don't stop at mere identification; we equip you with a toolbox of strategies and insights to combat and conquer burnout. James shares his personal experiences and battle-tested advice on how to regain control, rekindle your passion, and build resilience in the face of adversity.

Tune in to discover the transformative power of self-care, boundary-setting, and purpose-driven decision-making. We'll guide you through practical steps and mindset shifts to not only survive but thrive in the entrepreneurial world. Don't let burnout extinguish your dreams—ignite a new flame of balance, fulfillment, and sustainable success. Join us on this empowering journey toward reclaiming your entrepreneurial fire. #highperformance #burnout #selfcare #health 

Awareness Plug / Ad:

Podcast Guest: James Williams
Company/Organization: The Growth Edge
Position / Title: Certified High-Performance Coach
Personal LinkedIn: https://www.linkedin.com/in/james-r-s-williams/
Company LinkedIn: https://www.linkedin.com/company/73776466/admin/
Instagram: https://www.instagram.com/jamesrswilliams/
Website: https://thegrowthedge.com/
Email: James @TheGrowthEdge.com

This is just a reminder. This is something that I've come across a number of times in my career as an entrepreneur, but it absolutely is true. If you know that you don't have the right people in the right seats, you should really look into changing that and getting the right people in the right seats.

We've had. A lot of turnover in some of our companies in the last six months or so, and a lot of it had to do with underperformance and me wanting to give people the opportunity to be able to quote unquote, grow into the position since we've replaced them and found other people to be able to be in those positions.

Those. Opportunities, those areas has have absolutely flourished. So don't be afraid to make that change when you see things not happening, uh, no matter how much you might want to keep kicking the can down the road. So,

 On invest in square feet, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help business owners just like you, protect your wealth so that you can invest passively into multifamily real estate. And speaking of investing passively in multifamily real estate, if you are looking to learn more about that, head over to invest in square feet and sign up for our monthly trainings where we walk.

Are potential investors through some of the knowledge that you need to have as a passive investor. In the multifamily industry today we're gonna talk about a topic that does not get covered nearly, nearly enough, and it's something that pretty well all entrepreneurs are going to face at one time or another, and they may not even realize that they're facing this.

The questions that we're going to answer today is, are you pushing yourself toward burnouts? We're gonna learn the hidden signs that high achievers normally will start portraying when they are on their path to toward burnout. And we're, we're gonna learn how to identify them and what to do when you are in those situations, or even have your loved ones listen to this episode so that they can understand whether or not.

You might be going through a burnout situation and they can help identify those particular situations. So with that, let's get onto the show. [email protected]

  Well, the interesting thing about high performers like yourself is that high performers, you know, naturally can actually. Like go through burnout whilst not knowing they're in burnout, right?

That's, yeah. They can actually, they can actually do that because, I mean, I dunno if you under, you know what human design is, but there are all sorts of different personality profile testings. And so my wife's what's called a manifesting generator, and so that archetype has the ability to generate a huge amount of energy and we're not talking about fitness.

We're talking about this natural drive that you were just born with. And so you have this ability, but then what start, multiple things start happening. So, um, intrinsically things can start happening. Like you get very used to, um, your quality, your quality of sleep. Mm-hmm. Right? You get very used to, uh, certain pains.

You get very used to, um, your mood fluctuations, and it's what I call unconscious incompetency. So, You get used to things and you think that it's normal, right? Mm-hmm. And you're so focused on your goal, you're not even paying, you're not even comparing yourself to how other people run. Cuz you're just, this is just how, how I am and I'm fine.

Mm-hmm. It's your fine though, right? Then the other things is on the outside, your relationships. Right? They're just, they just, they, they start distancing a little bit. You feel like you can't trust people 100% anymore because you haven't spent the time to cultivate that. Maybe the marriage or those relationships, they're just, they're not fluid.

And again, the high performer will be like, oh, that's just normal. It's normal to argue with my wife every day, or it's normal for this thing to happen. That's, that everyone else is saying is bad. And so what often high performers do, because they, they don't think there's a problem. They normalize problems.

So, Yeah, that 

makes sense. 

Right. Until then your hair starts falling out. Right. Or you get that call from the doctor. Right. Or something really, I had a, a good friend's father who, you know, was always so happy and chirpy, um, and driven and worked really hard and, and then he, he, all his hair just fell out.

Wow. Yeah. Eyebrows as well. Everyone thought he had like cancer or something and it wasn't, it was a stress-induced, it's your body saying, listen, I'm trying every way to tell you to change how you are running me. Yeah. And you are not listening, so I need to do something drastic. And that's what happens is the signs get more extreme until you listen.

Mm-hmm. And my goal is to, is to try and educate. Because I don't want you to wait that long because sometimes that sign is unrecoverable. Mm-hmm. And if you get real burnout, that can take years to, to come back from that years. Yeah. Right. And that's if you do what you need to do to recover and then you, doesn't matter how clever you are, it doesn't matter how motivated you are, you won't physically or mentally be able.

To do what you want to do. Yeah. So, 

so what are some of the, the steps that we can take to, um, you know, help make sure that we're, I guess, not going down the burnout path, make sure that we are taking care of ourselves. You know, what, what are some of those, what's some of that advice that, you know, we 

can, I mean, that's a big question, but I would say the most important thing, so I, I, I run a, a training called Running the Business of You.

And I developed this for this mindset because, Like, let's say we just talk about business owners, entrepreneurs, right? Mm-hmm. Entrepreneurs understand the construct of a business. They understand SOPs, they understand company culture. They understand cash flow, they understand profit and loss. They understand these concepts, so, I turn those concepts into the roles within yourself.

And so step one, if you were to go into a business and audit that business and run a diagnostic, the first thing you'd want to be is com is awareness of everything. I wanna just be aware of everything I wanna, I wanna understand, you know, though, if we talk about the person, I wanna understand my level of energy.

I wanna understand. My sleep, how much I'm sleeping, what my REM and my deep is, you know, so I want stats. I want data, right? I wanna understand, without normalizing or judging anything, I just wanna literally audit my performance. So become aware of everything and then have some data about what, say a high performer that does the same thing as me.

Who is happy, healthy, energized, great relationships? What are they doing that I'm not doing? So we ga we gain data first, right? And we compare. Um, sleep's a big thing. Stress management's a big thing. Time is a big thing. The ability to put to bed. The work and now be husband or wife or friend. Yeah. Yeah.

It's quite often these, those AA types, they actually think about everything all the time. Mm-hmm. So it's com compartmentalizing, it's the ability to be present. So before we teach what, what are, which are habitual patterns, which takes time, we, we gain awareness, um, which is kind of like sales, right? So if I wanna sell you something, you need all the information so you can understand the benefit.

Of what you're investing in, because no, a type entrepreneur is gonna invest any more time in something unless they are sold on the, on how it's gonna benefit them. Yeah. In what they find important. Exactly. So that's my first job, is to sell to them why their ti, why their time addressing this thing is gonna, is gonna make