Alex Theuma
21m
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Selected - The Sesamers Podcast
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Highlights
SaaStock: The Upcoming Event That's Making Waves
SaaStock, the crown jewel of SaaS conferences, takes center stage in this episode. Alex Theuma sheds light on this year's event, taking place October 16th to 18th in Dublin. With the event's history dating back seven years, SaaStock has since established itself as one of Europe's premiere conferences for SaaS founders and their teams. It's a powerhouse for connecting with peers and investors, or, as Alex puts it, "SaasStock is not just an event; it's a powerhouse where connections with peers and investors flourish, and dreams and businesses take flight."
In this episode you hear Alex talk a lot about the collaborative spirit that fuels the tech events ecosystem. An example of this is how events like SaaStock and B2B Rocks can collaborate, creating an community where events are more allies than competitors. Alex argues how such collaborations enrich the ecosystem, fostering a sense of community and camaraderie among tech enthusiasts.
Scaling Events in the Industry: Staying Fresh Amidst the Familiar
Growing as big as they have, SaaStock clearly knows a thing or two about how to scale in the events industry. Alex offers valuable insights into the challenges and strategies behind how SaaStock manages to have grown to this scale while striking a balance between remaining both fresh and new, and also having repetition in events. He gives his perspective on the view that while some may find recurring themes familiar, these themes also serve as powerful reminders and reinforcers of key principles and strategies.
Membership and the Challenges of Event Growth (a.k.a Post-COVID problems...)
The conversation takes a turn toward membership and the challenges of growing event attendance, arguably one of the top performance indicators for events. Despite their success, its true that SaaStock took a knock when the industry suffered as a consequence of the pandemic. Alex shares about how these challenges were network wide, and in this way, so were the solutions. He discusses how the pandemic prompted the need for more support and connections among founders, which led to the creation of the SaaStock Founder Membership.
The SaaStock Founder Membership is a valuable resource for founders scaling their businesses to $10 million in revenue, and Alex details how this value add from their approach in creating the membership has ultimately worked in SaaStock's favor. The membership is not just a ticket to events; it's a support network, a place for education, and a platform for founders to connect, learn, and thrive.
Festival Vibes and Networking: Where Business Meets Fun
The podcast episode also explores the unique festival-like atmosphere that defines SaaStock events. The spirit of this is captured in the name, as Alex puts it, "SaaStock is like the Woodstock for SaaS". He shares his insights into the importance of networking, both professional and personal, and how SaaStock events foster a sense of community and connection through the fun and positive energy they seek to foster at their events.
Tune in to the full episode to dive deeper into these topics, and to learn the story behind Alex's curious Balloonicorn tattoo đ
Find Alex on:
- LinkedIn: alextheuma
- Twitter: @alextheuma
Find Ben on:
- LinkedIn: bcostantini
- Twitter: @bencostantini
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This strategic shift in tech partnering strategies underscores L'Oréal's commitment to integrating sustainable technology and deep tech collaboration into their corporate fabric.
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The scope of Farcet's role at L'Oréal is truly global. Her activity spans across the U.S., Israel, Asia, and Europe.
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Farcet shares insights into some exciting projects, such as L'Oréal's acquisition of Lactobio. This Danish microbiome startup (the microbiome isthe community of microorganisms, such as fungi, bacteria and viruses, that exists in a particular environment) is part of L'Oréal's portfolio alongside Gjosa, a Swiss company. Gjosa developed a low-flow showerhead in partnership with L'Oréal.
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Participation in events like Hello Tomorrow is crucial for Farcet and her team.
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Projecting Impact: TechnoCarbon's Aspirations for Carbon Fiber Stone
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