Episode #209: CHASING WHAT CUSTOMERS ARE NOT TELLING US
11m
·
SimpleBiz360™ Podcast
·
Learning the mathematical power of customer defection rocked my world in 1988. For 35 years I have been chasing the reasons, and solutions.
Season 5 continues our hunt for ways to make customers happy, and to keep them coming back. The headwinds of the Experience Economy beckon the necessity to change our go forward coordinates. If we don’t change, the dreaded Silent Business Killers (SBKs) will overshadow our efforts. The business graveyard is full of companies that refused to, or did not know how to embrace the new metrics of customer satisfaction. We invite you to join us on this weekly chase where we ask important questions, pursue reasons, and look for simple solutions
The episode Episode #209: CHASING WHAT CUSTOMERS ARE NOT TELLING US from the podcast SimpleBiz360™ Podcast has a duration of
11:35. It was first published
More episodes from SimpleBiz360™ Podcast
Episode #241: CAN LESS BECOME MORE?
Today we zoom in on why narrow and deep inventories might be the answer for growth!
We use M&M candy to illustrate a meaningful mindset that backs up the ability to sell more with less. Today is all about core! Why devote precious manufacturing dollars to low-turn items? Why can’t we leave the “fringe” and “sexy” products for someone else to manufacture? Grab a cup of coffee, settle into a comfy chair, and consider the invitation packed into our short show!
Support the Show.
Episode #240: EXPERIENCE ECONOMY SERIES PART 6 - MEASURING
Today we wrap up our six-part series on The Experience Economy.
Subjectivity rules the landscape of this economy, so measuring the results of your efforts is challenging. The proof of success will be evident with healthier repeat transaction, and referral rates. The five-phase pathway is a mindset shift, and by shifting, a positive outcome will become organic and natural. Here is quick recap of episodes 235-239 that highlight this process:
Accept The Experience Economy.
Roll out the welcome mat.
Properly stack operational centricities.
Tune into WIIFM.
Deliver top-tier S.E.E.
Do these things, and the customers will respond with favorability. The rest will take care of itself. We wish you much success!
Support the Show.
Episode #239: EXPERIENCE ECONOMY SERIES PART 5 - MULTIPLYING
Today we cover the GAME CHANGER!
Period.
End of the paragraph.
End of the chapter.
End of the story.
The Experience Economy rewards professionals that consistently perform these three, simple actions. 80% of vendors regularly fail at this. By doing these things, you automatically join a small group of 20%. This small group of businesses will be well-positioned for a bevy of repeat and referral transactions. START TOMORROW, and watch the trajectory of your company change for the better!
Support the Show.
Episode #238: EXPERIENCE ECONOMY SERIES PART 4 - MAPPING
Installment number four, of our six-part series, examines customer micro-journeys.
We give our customers dozens of small experiences on their wat to concluding a transaction process. It is in these small segments of the purchase that favorable impressions can be won, or lost. Better yet, these components often carry the weight of success or failure in the mind’s eye of the customer. As an example, this episode covers the 39 Standard Experience Events (S.E.E.) tucked inside a trip to sit-down restaurant. Cheers!
Support the Show.
Episode #237: EXPERIENCE ECONOMY SERIES PART 3 - MODELING
Our third installment of the Experience Economy series is all about finding commonality in a sea of uniqueness.
The golden thread of the Experience Economy is to pre-answer common questions before our customers ask them. Getting ahead of our buyers allow us to demonstrate unparalleled respect for their time, money, and mission. The Pareto Principle becomes a close ally as we all try to tune into WIIFM!
Support the Show.